Travel Trends

    17 November 2022
    9:30 - 16:30 followed by networking drinks
  • Venue:
    The National Gallery, Trafalgar Square, London, WC2N 5DN
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Event details

ABTA’s popular Travel Trends conference returns in November.

Attend to gain insight into the latest industry trends, popular destinations, customer sentiment and marketing strategies to support the continued resurgence of the travel industry.

About the event

This conference will provide you with up-to-date information on various travel segments, including luxury, family, over-50s, youth, adventure, solo and cruise. Get the latest insights from senior industry representatives on the sentiment, requests and bookings they are seeing from their customers and how they are adapting.  

Hear from customer insights bodies on how the pandemic and rising cost of living has changed customer behaviour, including changes to holiday habits, buying behaviours, and online interaction with brands. Understand the key strategies to employ in your marketing and communications plans to ensure you are reacting to changing consumer sentiment.

This conference will provide both expert advice and industry examples on how your business can capitalise on the new trends and opportunities and continue to build consumer trust to keep your clients booking and travelling.


  • Economic update and customer sentiment towards travel
  • Panel discussion: changes in customer behaviour
  • Exclusive launch of ABTA's travel trends insights 
  • Key product trends; luxury, cruise, youth, over 50's, adventure and group touring
  • Sustainability trends in travel
  • Developing brand positioning post-pandemic
  • Industry case study on a key travel trends
  • Connected digital marketing strategies to enhance business performance.


Moderator: Graeme Buck, Director of Communications, ABTA

Graeme leads ABTA’s external and internal communications, including PR and media relations, marketing communications and brand stewardship.  Joining ABTA in 2020, he was previously Head of Communications for Waitrose & Partners.  He brings to the role more than 25 years’ experience of working with major organisations.

Additional speakers include:

  • Tom Marchant, Co-founder, Black Tomato
  • Ant Stone, Director of Marketing, EMEA, G Adventures
  • Kasia Morgan, Group Head of Sustainability, Exodus
  • Lisa McAuley, Managing Director, Silver Travel Advisor
  • Suzanne Korff, Director of Marketing & Communications, Princess Cruises UK & Europe
  • Pete Brudenell, General Manager, CV Villas
  • Lisa Fitzell, Managing Director, Elegant Resorts
  • Charles Knowlton, Global General Manager of Experience, Topdeck Travel
  • Sophie Griffiths, Editor, TTG
  • Claire Stanley-Manock, Paid Media Director, connective3
  • Jasman Ahmad, Strategy Director, Accord
  • Jules Ugo, Chief Executive Officer, Lotus
  • Eleni Skarveli, Director, Greek National Tourism Organisation
  • Rhea Saran, Global Head of Brand & Content, Travelzoo
  • Hayley Fox-Clark, Head of Insight Innovation, Global, the Media & Entertainment Group 
  • Nicola Brooks, Client Development Director – Travel, Global, the Media & Entertainment Group 
  • Matt Keating, Director of Client Partnerships, UK & NL, VDX.TV
  • Andy Squirrell, Managing Director Touring, SAGA Travel Group
  • Nicolas Bresch, Managing Director, UK & Nordics, Club Med
  • Emma Brennan, Head of Media and Communications, ABTA
  • Tolene van der Merwe, Director, UK and Ireland, Malta Tourism Authority
  • Helen Coop, Managing Director, Travel, Four Communications


Benefits of attending

  • Hear insights into the key travel trends, market outlook and industry prospects for 2023
  • Inform your product planning with actionable insights on the future of travel
  • Learn how to adapt your marketing strategies to capitalise on changing consumer behaviours
  • Understand the importance of embracing digital trends and technology developments
  • Hear how colleagues and other sectors have adapted following the pandemic and learn how they plan to thrive beyond Covid-19
  • Network and share knowledge with industry colleagues.

Who should attend?

  • Directors, CEOs and senior managers
  • Marketing, PR, sales and product teams
  • Communications and customer support teams.

Event prices

ABTA Member/ABTA Partner* rate – £255 plus VAT 
Non-Member rate – £375 plus VAT 

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. 

View our booking terms and conditions here.


  • Book three places and get 50% off the third place.
    (This discount will be automatically applied when you book online.)
  • If you are looking to book for a larger group please contact for a bespoke discount.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend. For information about becoming a Member click here.

Event sponsorship

Media partner

TTG was established as Travel Trade Gazette in 1953, as the world’s first weekly travel trade newspaper. Today, TTG Media exists to promote a smarter, better, fairer travel industry through delivering authoritative news and educational features, a news-led website, training events, annual awards ceremonies and creative marketing campaigns. Register for free at and sign up for daily news bulletins and event updates.

Headline sponsors

Accord Marketing is an award-winning, proudly independent, performance marketing agency, specialising in the travel, tourism and hospitality sector. A company of creative thinkers, digital strategists, planning experts and problem-solvers. The strength and depth of our expertise is second to none. With consumers accessing multiple channels in multiple ways, it’s our job to think flexibly, learn fast, respond swiftly and operate at the very heart of your business. Working with a range of cruise operators, airlines, tourist boards, tour operators and online travel companies, we are proud to represent some of the finest brands and destinations in the world.

connective3 is a digital marketing agency, and we create market leaders. We do this through the application of SEO, Content Strategy, Digital PR, PPC, Display, Social Media and CRO. We were founded in October 2019 by CEO Tim Grice, and in just three years have grown to a team of over 90 marketers across Leeds, London and Manchester. We work with clients globally and deliver transformational results to help them dominate in their sectors, taking market share from competitors and achieving true ROI from their digital channels.

Global is one of the world’s leading Media & Entertainment groups. Global is home to national market leading media brands broadcasting across the UK on DAB & FM and worldwide on Global Player which allows listeners to enjoy all of Global’s radio brands, podcasts and playlists, in one place. Global is also a leading Outdoor company in the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Its portfolio encompasses TfL’s Underground network, almost all major UK airports, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, and the UK’s largest network of buses in all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week. Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising. 
@global @thisisdax


Co sponsors

Four Communications is a leading international independent agency with 350+ staff across offices in London, Sheffield, Wales, Dubai, Abu Dhabi and Riyadh. We have fully integrated capabilities across PR, representation, social media, media planning & buying, creative, content and design.  Four’s dedicated travel team has experience across every aspect of media relations and sales and marketing, from building destination ambassadors to creating digital content campaigns, to training travel agents. We are also globally renowned as a safe pair of hands in a crisis. We are destination experts and affiliate members of the UNWTO. 

The Greek National Tourism Organisation UK & Ireland Office is responsible for the promotion of tourism in Greece. Its main mission is to develop and promote the Greek tourism product through the implementation of marketing and PR campaigns in the UK and Ireland. By participating in trade shows, exhibitions, webinars and workshops, spanning across the country, alongside organizing press and fam trips, GNTO’s goal is to increase awareness and visibility of the country's diverse tourism portfolio. Every year, the GNTO office is running joint marketing campaigns with trade partners and educating initiatives in order to keep all our partners up to date with all the relevant developments in Greece. Finally, with sustainability being a central pillar of our strategy, the GNTO UK & Ireland Office will introduce the Sustainable Greece online platform in order to give our trade partners the opportunity to learn and engage with all the Greek projects and initiatives that target the "green" traveller.

Lotus logo

Founded by an all-female board in 2007, LOTUS is a formidable agency with a business-focused approach. Rooted in insight, LOTUS launches, positions and defines travel, tourism and food brands and raises client revenue through integrated communications, MICE and trade representation. Representing the leading names in the sector LOTUS has a portfolio of clients ranging from national and regional tourist boards, theme parks, transport providers and flagship brands.
Working with specialist partners globally, offering in-market knowledge and delivering cross-market campaigns the agency can deliver local, regional and global solutions for the post-COVID travel sector. LOTUS is part of the award-winning W Communications family, providing seamless access to creative consumer marketing expertise and big-brand and celebrity partnerships. 

Travelzoo® provides our 30 million global and nearly 5 million UK members with insider deals and one-of-a-kind lifestyle experiences personally reviewed by one of our deal experts around the globe. We have our finger on the pulse of outstanding travel, hotel, entertainment, spa, restaurant, and activity experiences. For over 20 years we have worked in partnership with thousands of partners—our long-standing relationships give Travelzoo members access to irresistible deals. Every Wednesday at 11am we send out our legendary Top 20 newsletter and share with our members the hottest travel and lifestyle deals in town! 

At VisitMalta, we are all about bringing people together, creating and fostering relationships, through the excitement of travel and adventure. Essentially, the tourism authority is the main regulator and motivator for the tourism industry.  The MTA is also the industry’s motivator, its business partner, brand promoter, and sees to it that meaningful partnerships with all the tourism stakeholders are formed, maintained, and managed.
This means being close to those who visit our Islands, as an Authority, we also work closely alongside our private sector partners. We help strengthen the industry’s human resources, as we seek to ensure the highest standards and quality of our tourism product and foster relations with local and international media. is global advertising company that delivers interactive and fully-tailorable 'video driven experiences' for travel brands across CTV, desktop and mobile, backed up with our proprietary household and contextual audience targeting, and our extended 100% viewability guarantee. Proven to be far more effective than standard video ads for achieving goals beyond simple reach and awareness.

For information on sponsorship opportunities please contact Matt Turton on 07766 517 611 or email

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