Event details ABTA’s annual Travel Trends Conference returns in December 2026, bringing together travel industry leaders and experts to explore the trends, insights and customer behaviours shaping the year ahead. As travel habits continue to evolve, understanding traveller motivations, preferences and booking behaviours is essential for businesses looking to create more effective messaging, strengthen customer engagement and enhance the overall holiday experience. Expert speakers will explore the factors shaping holiday decisions and future demand, from attitudes towards price and value to changing booking windows, evolving destination preferences, and the growing influence of AI-powered search, social media and digital content on how travellers discover, research and book holiday.This one-day conference will share the latest insights from ABTA and senior industry representatives on emerging travel trends, popular destinations, customer sentiment and marketing strategies, helping you plan ahead, stay competitive and adapt your approach with confidence. Delegates will hear up-to-date analysis on the key trends shaping travel, including changing customer preferences, emerging holiday styles and differences in how audiences research and book their trips.The programme will also examine how political uncertainty, cost-of-living pressures, inflation and changing prices are influencing holiday habits, buying decisions and online interactions with brands. You will gain practical guidance on responding with agile, relevant communications that reflect shifting consumer sentiment.With data-led insights, expert advice and real industry case studies, the conference will help your business identify new opportunities, build consumer trust and keep customers booking and travelling.Attend the drinks reception to continue the discussions from the day with the expert speakers, peers and colleagues. Speakers Moderator: Graeme Buck, Director Communications, ABTA Graeme leads ABTA’s external and internal communications, including PR and media relations, marketing communications and brand stewardship. Joining ABTA in 2020, he was previously Head of Communications for Waitrose & Partners. He brings to the role more than 25 years’ experience of working with major organisations. Sponsors Headline sponsor Event partners Travel trends was a great event, connecting like minded industry leaders. The insight across all travel sectors was a great way to relook at the past and to support planning for the future. Hayley Thompson, NUVHO Best event I have attended. Excellent speakers, engaging panels from insightful industry experts. Good variety of topics. James Wotton, Brittany Ferries Very interesting and insightful content. Aicard Guinovart, Catalonia - Catalan Tourist Board Benefits Benefits of attending Hear insights from ABTA and industry experts into the key travel trends, market outlook and industry prospects for 2026Hear case study presentations based on trends and learning and use these to fine tune your marketing strategiesInform your product planning with actionable insights on the future of travelLearn how to adapt your marketing strategies to capitalise on changing consumer behavioursHear sector specific updates on key trendsGet an update on digital trends, AI and technology developmentsGain insights and advice into selling new destinationsNetwork and share knowledge with industry colleagues including press, agents, and operators Who should attend?Directors, CEOs and senior managersMarketing, PR, sales and product teamsCommunications and customer support teams Prices ABTA member/Partner Early bird rate - £299Standard rate - £339Early bird rates will expire on 9 October. This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here. *To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place. Register now Non-member Early bird rate - £469Standard rate - £499Early bird rates will expire on 9 October. This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here. Register now Discounts Book three places and get 50% off the third place.(This discount will be automatically applied when you book online.)If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount. Register now
Travel trends was a great event, connecting like minded industry leaders. The insight across all travel sectors was a great way to relook at the past and to support planning for the future. Hayley Thompson, NUVHO
Best event I have attended. Excellent speakers, engaging panels from insightful industry experts. Good variety of topics. James Wotton, Brittany Ferries
