Conference

The Travel Marketing Conference – London

past event

Event details

Designed for advanced level travel marketing professionals, ABTA’s Travel Marketing Conference brings together key names in the travel industry and reputable marketing experts. Learn how to reach your customers at the right time, via the right channels, and with the right messages to ensure your customers book with you and not a competitor.

About the event

In the competitive travel market, your brand is your biggest asset. Successful travel marketing tells the story of your brand in a way that appeals to your target audiences. Booking travel is also fuelled by emotion and this poses a unique opportunity for travel marketers to inspire and engage customers. 

The way that customers are finding and engaging with brands is evolving – they are interacting on new channels and demonstrating new behaviours. The challenge is to keep up to date with the latest trends in TV, audio, digital, print and social media advertising and to implement strategies that work for your brand. 

Attend ABTA's advanced level conference to hear from a broad range of speakers who will discuss and debate different trends and strategies around how to tell their brand ‘stories’ and which channels they use and why. 

Sessions

  • Assessing your content marketing strategy and aligning it with your brand
  • How best to plan your spend on advertising 
  • Choosing the right communication channels and weighing up the pros and cons for all budget sizes 
  • New innovations in marketing; TV, voice, AI, mobile and social media
  • Traditional vs digital marketing methods
  • How best to work with influencers and travel bloggers 
  • The future structure of marketing teams
  • Understanding customer experience and using it to inform your digital strategies

Speakers

  • Moderator: Dean Harvey, Marketing Director, Kuoni 
  • Finnbar Cornwall, Industry Head – Travel, Google
  • Nadia Sotiropoulou, Measurement and Experiments Specialist, Google
  • Victoria Bacon, Director of Brand and Business Development, ABTA
  • Suzanne Korff, Director, UK Marketing Communications, Princess Cruises
  • Anna Fawcett, Global Head of Marketing, Topdeck Travel 
  • Jeremie Roblin, Head of Search, Secret Escapes
  • Jane Atkins, Managing Director, Shearings
  • Guy Fowles, Marketing Director – EMEA, Intrepid Group
  • Caroline David, Head of Global Marketing, Brittany Ferries
  • Yaya and Lloyd, Founders and Authors, Hand Luggage Only
  • Alan Thorpe, Managing Director, Bray Leino CX
  • Gavin Laugenie, Head of Strategy and Insight, dotdigital
  • Manfred Abraham, CEO and Founding Partner, BrandCap
  • Andy Headington, CEO, Adido 
  • Lucy Walker, Audience Director, eight&four
  • Jo McCrostie, Creative Director, Global, The Media & Entertainment Group
  • Matt Hill, Research & Planning Director, Thinkbox 
  • Andy Mallinson, Managing Director, Stackla
  • Dan Stephenson, Head of Sky AdSmart, Sky Media 
  • Stephanie Mitchell, Content Strategist
  • Jennifer Morris, News Editor, TTG

Benefits of attending

  • Be informed on the latest marketing trends and techniques
  • Get inspiration from marketing experts whose insights will inform and improve your marketing strategies 
  • Hear travel industry case studies and the strategies behind award winning campaigns 
  • Discuss and debate with peers, network and build industry connections with senior marketing peers 
  • Get up to date, stay one step ahead of your competitors 

Who should attend?

The conference is designed for those with an interest in brand and marketing from large, medium and small travel companies, including:
 
•    Senior marketing professionals  
•    Customer insight teams
•    CRM and data teams 
•    Communications and PR teams
•    Senior managers.
 

Event prices

ABTA Member/ABTA Partner* rate – £249 plus VAT 
Non-Member rate – £369 plus VAT 

Group booking discounts:

Book three places and get 50% off the third place.
(This discount will be automatically applied when you book online.)

If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount.

Non-Members are welcome to attend. For information about becoming a Member click here.

View our booking terms and conditions here.

​*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Please note discounts cannot be combined.

Sponsorship

Headline sponsors 

We all now expect Uber-like interactions with brands. 
We’re used to Amazonian-levels of choice, convenience and next day delivery. 
We demand seamless, frictionless experiences – be it bank or barista, in-store, out-of-home or online. 
But. 
A brand’s Customer Experience doesn’t always live up to a customer’s expectation and actual experience. What they feel. At Bray Leino CX, we help clients identify and fix this gap – and find their place in their customers’ worlds.

 

dotdigital is a leader in customer engagement technology. dotdigital’s Engagement Cloud is the platform of choice for businesses seeking to engage customers across all touchpoints. The platform’s features empower 4,000+ brands across 150 countries to acquire, convert, and retain customers. Users can connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, and more. dotdigital is a global company with over 350 employees, serving companies of all sizes and in all verticals for over 20 years. 

 

Co-sponsors

DRIVEN BY DATA, INSPIRED BY INSIGHT.


At Adido we deliver strategic and performance driven digital marketing campaigns based on insights, knowledge and experience. 


In a saturated market, there are many challenges for businesses within the travel sector, from smoothing your booking curve, attracting loyal customers to fill your shoulder months, increasing direct bookings, engaging your valuable travel agent partners, or decreasing the frustration of high abandon rates.

 
We pride ourselves on always being at the forefront of our specialism by constantly developing our digital knowledge within all areas of digital marketing, so our clients benefit by staying ahead of the competition. Get in touch with our team on: getattention@adi.do | +44 (0) 1202 586 300

 

eight&four is a creative and media agency in Central London. Pairing imagination with data to help brands talk to audiences, not at them, the agency creates people-centric campaigns that cut through the cluttered modern comms landscape. Streamlined and agile, eight&four’s organised for efficiency – with no account managers to act as go-betweens, clients are offered direct access to the specialists working on their projects. The agency prides itself on its direct, ethical approach to business, which values partnership, access and integrity. This sees the agency collaborate with numerous charities, as well as eight&four’s core base of travel and hospitality brands. 

 

Thinkbox is the marketing body for commercial TV in the UK, in all its forms. We work with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.

Our shareholders are Channel 4, ITV, Sky Media, Turner Broadcasting and UKTV, who together represent over 99% of commercial TV advertising revenue through their owned and partner TV channels.

Thinkbox is here to help you get the best out of TV, and there are lots of ways we can do that: from presentations and training, to events, research insights, press enquiries, publications and TV planning advice – all free to access. 

If you’d like to find out more, drop us a line at info@thinkbox.tv, call on 020 7630 2320 or have a good look around www.thinkbox.tv.
 

Stackla is the world’s smartest visual content engine for travel and hospitality brands, helping modern marketers discover, manage and display the best earned and owned content across all their marketing touchpoints — boosting engagement, strengthening trust and increasing bookings. With an AI-powered user-generated content (UGC) platform and asset manager, Stackla sits at the core of the marketing stack, enabling brands to build a rich library of visual content by actively discovering, recommending and rights managing content from across the social web to fuel personalised content experiences at scale. Trusted by 450+ brands around the world, Stackla is designed to meet the content needs of enterprise-level organisations such as Air France-KLM, Expedia, Marriott, Virgin Holidays, The Travel Corporation and Visit Scotland. For more information, please visit www.stackla.com  and follow us on Twitter at @stackla.

 

We are The Visuals Team. A creatively-led video production company specialising in branded online content.

Founded and led by Director/Producer duo, Sam and Chloe, and with an expanding team of creatives; we take care of all aspects of production, from conception right through to delivery. Our young and agile team bring energy, curiosity and empathy to every project we put our name to. 

We’re passionate about creating honest and inspiring stories where every element is sensitively combined to deliver exceptional results. With meticulous care at every level, we are here to understand your story, and faithfully bring it to life.

If you’d like to start a conversation, give us a shout at: info@thevisualsteam.com / www.thevisualsteam.com

 

Venue sponsor 

Google's mission is to organize the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.

 

Media partner 

Celebrating five years as an independent business in 2018, TTG Media is the most trusted and authoritative travel trade media company in the UK & Ireland, continuing to build on an innovative portfolio of events, website ttgmedia.com and magazines including TTG, ttgluxury and Routes News.

Highlights in 2018 include the launch of the ttgluxury Travel Awards and ttgluxury Summit, as part of the growing series of events in luxury travel and the first ever Travel Pride Champions being announced following the TTG LGBT conference in London.


The TTG Travel Awards and TTG Top 50 Travel Agencies celebrated the extraordinary talent and contribution of those from within the travel sector. The company has forged a strong reputation for helping to develop the best young people in the travel industry through its 30 Under 30 scheme, now entering its eighth year, its mentoring scheme and its TTG Tomorrow’s Travel Leaders conference – which this year took place at World Travel Market London.


ttgmedia.com continues to be the home for many of the breaking news stories of the travel industry, while the business remains underpinned by the weekly TTG, 65 years after the publication of the first edition of the Travel Trade Gazette. The TTG editorial team have celebrated success in 2018 by claiming Trade Writer of the Year at the Travel Media Awards and Editor of the Year at the PPA Independent Publisher Awards, in addition to achieving two highly commended awards at the PPA Awards.

 

 

For details on how to promote your company via headline sponsorship, branding and exhibition, contact Matt Turton on 020 3693 0194 or mturton@abta.co.uk 

To view our commercial opportunities brochure click here.

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