ABTA’s second annual Solo Travel Conference will explore a broad range of topics specifically focusing on the solo travel market. You will hear insights from expert speakers and will learn ways of developing your product portfolio to attract new and existing customers.
The trend for solo holidays has been growing in recent years. According to ABTA research*, more than one in six people (15%) chose to go on holiday by themselves in the past 12 months – up from the one in nine (12%) who took a solo holiday in 2017 and almost three times as many as those in 2011 (6%).
Get an understanding of what inspires a solo traveller and gain top tips on how to ensure they make a return trip with you. There will be a focus on which marketing channels solo travellers respond most to as well as case studies on effective ways of reaching them.
There is huge earning potential with this group of travellers. Attend this event to ensure you don’t miss any opportunities to reach this expanding and lucrative market.
*ABTA Holiday Habits report, published October 2018.
A full list of speakers will be announced in due course.
This conference is perfect for tour operators, travel agents and wider travel industry including those who offer solo holidays and those considering diversifying into solo travel, including:
ABTA Member/ABTA Partner* rate – £249 plus VAT
Non-Member rate – £369 plus VAT
A limited number of complimentary places are available for travel agents. Email firstname.lastname@example.org for more information.
Book three places and get 50% off the third place.
(This discount will be automatically applied when you book online.)
If you are looking to book for a larger group please contact email@example.com for a bespoke discount.
Non-Members are welcome to attend. For information about becoming a Member click here.
View our booking terms and conditions here.
*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.
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