Solo Travel Conference – London

    05 June 2019
  • Venue:
    The venue will be confirmed at least 2-3 weeks in advance of the event.
  • Location:
    Central London
  • Book online

Event details

Learn how to attract the growing number of solo travellers at ABTA’s Solo Travel Conference. Hear new ways to reach the solo traveller and ensure you are delivering an excellent solo travel experience.

Registration is now open. Please note, further details about the event including speakers and an agenda will be launched soon.

About the event

The trend for solo holidays has been growing in recent years. According to ABTA research*, more than one in six people (15%) chose to go on holiday by themselves in the past 12 months – up from the one in nine (12%) who took a solo holiday in 2017 and almost three times as many as those in 2011 (6%). 

Has your holiday company responded to this growing demand? Do your products appeal to solo travellers of all ages? Is your messaging and tone right? Do staff have the right skills to provide the best customer service for those wishing to book by themselves? Are you delivering the best experiences for those who choose to travel alone?

*ABTA Holiday Habits report, published October 2018. 


  • Why is solo travel such a big trend and how large is the market?
  • The reasons why people are deciding to travel alone, and how it compares by age group 
  • Understanding the differing needs of solo travellers and how to attract them through your sales and marketing campaigns  
  • Using social media to reach prospective solo travellers
  • Top tips on how to ensure an excellent solo travel experience 
  • Understanding the challenges of travelling alone  

Who should attend?

This conference is perfect for tour operators, travel agents and wider travel industry including those who offer solo holidays and those considering diversifying into solo travel, including: 

  • Managing directors and senior managers
  • Marketing and sales teams
  • Product managers 
  • Team leaders and business development teams 
  • Operations teams, customer service and customer experience teams.

Event prices

ABTA Member/ABTA Partner* rate – £249 plus VAT 
Non-Member rate – £369 plus VAT 

Group booking discounts:

Book three places and get 50% off the third place.
(This discount will be automatically applied when you book online.)

If you are looking to book for a larger group please contact for a bespoke discount.

Non-Members are welcome to attend. For information about becoming a Member click here.

View our booking terms and conditions here.

​*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Please note discounts cannot be combined.

A limited number of complimentary places are available for travel agency representatives, including senior managers, team leaders and business development teams. Please email for more information. 

Event sponsorship

Event sponsor

Travelzoo® provides our 28 million members insider deals and one-of-a-kind experiences personally reviewed by one of our deal experts around the globe. With more than 25 offices worldwide, we have our finger on the pulse of outstanding travel, entertainment and lifestyle experiences. For over 15 years we have worked in partnership with more than 2,000 top travel suppliers—our long-standing relationships give Travelzoo members access to the very best deals.

I want more information about this event

Contact us for more information about this event.


"The diverse information from all around the industry is great from the young traveller to the older generation."
D Gohil
Mail Travel
"Excellent speakers – an impressive range of solo travel insights and experiences."
Rachael Jackson
Fred Olsen