Social Media for Travel Training

Social media plays an increasingly important role in the customer journey, from holiday inspiration and research through to booking decisions and post-travel reviews. As platforms, content formats and customer expectations continue to evolve, it can be difficult to know where to focus your time and effort.

ABTA's Social Media for Travel online training provides practical guidance on running an effective social media campaign. Hear from industry experts and travel businesses about the latest developments, what travellers expect from brands online, and the approaches that are proving most effective today across a variety of platforms.

Whether you are responsible for social media, oversee marketing activity as part of a wider role, or would like to refresh your knowledge, this event will help you understand algorithms, ROI tracking and how to leverage AI to optimise your social media strategy.

You'll also have the opportunity to put your questions to our expert speakers during an interactive Q&A session, helping you gain practical advice on the challenges and opportunities most relevant to your business. 

Benefits of attending

• Build or refresh your understanding of social media in the travel industry 
• Gain a clearer understanding of what good social media activity looks like for travel businesses 
• Learn how travel businesses are using social media to engage customers and support their business objectives 
• Understand the opportunities and challenges presented by emerging trends and technologies 
• Gain advice and guidance from experienced industry professionals 
• Identify opportunities to strengthen your business's approach to social media.

Who should attend?

This seminar is for travel agents, tour operators and the wider travel industry including:

• Marketing and product teams  
• Digital marketing and social media teams  
• Directors and senior managers from small businesses