Social Media in Travel – Bristol

Get practical advice on advertising, selling, creating content and measuring the ROI on a variety of channels including Facebook, Twitter, LinkedIn and Instagram.

Smart travel businesses are increasingly turning to social media advertising to help them build credibility and generate enquiries. This seminar will help you to understand how to harness the power of social advertising to help you sell more and delegates will benefit from updated guidance, practical activities and industry case studies.

Hear expert speakers discuss topics such as how to track social media metrics to improve performance, building brand loyalty and the art of selling on social. There will be a focus on future digital marketing trends and the impact these could have on travel.
 

• How social media is changing the travel industry, top trends and platforms
• How to track social media metrics to improve performance
• Content best practice – how to create posts, where to find content, ways to influence your customers
• Social media advertising including targeting
• The art of selling on social and replying to posts
• Building brand loyalty – customer service via social media, managing feedback, including complaints
• Future trends – digital marketing trends and impact on travel

• Moderator: Bruce Martin, Managing Director, Ginger Juice 

Bruce Martin is the Managing Director of Ginger Juice, an award-winning social media agency specialising in travel, tourism and hospitality. Ginger Juice delivers social media strategies, community management and smart social advertising services for a wide range of businesses including tourist boards, tour operators, hotels and attractions. Bruce Martin has over 20 years’ travel industry experience; previously working within travel agent eLearning, recruitment and tour operations. Bruce provides down-to-earth social media training workshops for travel businesses and is a regular speaker at events around the world. Bruce is also the co-founder of ‘Travel Gossip’, the UK’s largest and most active online community for the travel industry.
 

• Kathryn Davis, Head of Tourism, Destination Bristol
• Rhiannon Jenkins, Marketing and PR Manager, Cardiff Airport

• Small groups designed to encourage audience participation
• Benefit from practical activities, group work and industry case studies
• Check you are up to date with the latest trends, techniques and platforms
• Gain top tips to build your brand
• Take away best practice on advertising, selling and content creation
• Learn how others are making the most of engagement opportunities and interactions

This seminar is for those working in leisure travel, primarily tour operators and travel agents including: 

• Marketing and product teams
• Digital marketing and social media teams
• Directors and senior managers from small businesses.

ABTA Member/ABTA Partner* rate – £229 plus VAT 
Non-Member rate – £349 plus VAT 

Group booking discounts:

Book three places and get 50% off the third place.
(This discount will be automatically applied when you book online.)

If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount.

Non-Members are welcome to attend. For information about becoming a Member click here.

View our booking terms and conditions here.

​*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Please note discounts cannot be combined.

For details on how to promote your company via headline sponsorship, branding and exhibition, contact Matt Turton on 020 3693 0194 or mturton@abta.co.uk. 

To view our commercial opportunities click here.