School Travel Seminar – London

Event details

ABTA's one-day School Travel Seminar is aimed at specialist school travel providers and mainstream operators who deliver school trips and educational travel as part of their portfolios. Attend this practical event to learn how to improve your product offering and explore the key trends in this sector. Explore the financial protection, regulatory and safety requirements for school travel. 

About the event

ABTA's new one-day School Travel Seminar is ideal for travel providers who provide school trips and educational travel, as well as those who are looking to break into the market. Improve your product offering, from primary school through to college, explore the key trends in this sector and understand the priorities for school leaders and children and young people. Ensure you are up to date with the legal, financial protection and health and safety requirements for this unique market. 

Improve your understanding of market trends and the priorities for school leaders in undertaking a school trip, how they choose their travel provider and how to meet changing curriculum needs by demonstrating learning outcomes. Learn how to market more effectively and how to enter the school trips market. Ensure you are up-to-date with the ever evolving health and safety and safeguarding requirements and understand the importance of crisis planning for the school travel market.


  • Trends in the school and college travel market and the impact of changes in curriculum
  • Understanding and appealing to the decision makers
  • Legal, regulatory and safeguarding requirements 
  • Effective marketing and sales
  • Entering the school and college travel market as a new provider
  • Effective communication with teachers, parents and pupils
  • Involving children and students with special educational needs and disabilities
  • Ensuring health and safety of suppliers and products
  • Contingency and emergency planning for the school market


  • Moderator: Gill Harvey, CEO, School Travel Forum
  • Steve Dool, Chair, Council for Learning Outside the Classroom
  • Claire Mulligan, Partner, Kennedys
  • Kim Somerville, Director of Impact, Magpie, and previously Chief Executive Officer, Council for Learning Outside the Classroom
  • Samantha Hall, Tailormade Groups Manager, Inside Travel Group Ltd
  • Martin Smith, Executive Chair, Outdoor Education Adviser's Panel (OEAP)
  • Steve Craven, General Manager and Tours Division Director – HB Education, NST Travel Group
  • Angela Hills, Senior Destinations Manager – Health, Safety, Crisis & Operations, ABTA

Additional speakers to be announced. 

Benefits of attending

  • Meet other school and college travel professionals and discuss common challenges
  • Practical insights from school and educational travel experts
  • Ensure you are up-to-date with legal compliance, health and safety and safeguarding responsibilities
  • Explore how schools choose a provider and design trips to meet learning objectives 
  • Top tips to make your school travel marketing more engaging
  • Guidance on special needs provision and inclusivity
  • Develop robust critical incident, contingency plans and emergency procedures 
  • Best practice ideas to improve your communication with teachers, pupils and parents

Who should attend?

Travel organisations who sell educational and cultural trips to schools and colleges and those who provide excursions and activities including:  

  • Specialist school travel providers 
  • Coach operators
  • Tour operators and retailers
  • Activity holiday, language and summer school/camp providers
  • Adventure travel and sport organisations
  • Youth accommodation providers (homestay, hostels, student accommodation)
  • Transport and sightseeing operators.

Event prices

ABTA Member/ABTA Partner* rate – £235 plus VAT 
Non-Member rate – £355 plus VAT 

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. ABTA Members and Partners can request an invoice.

View our booking terms and conditions here.


  • Book three places and get 50% off the third place.
    (This discount will be automatically applied when you book online.)
  • If you are looking to book for a larger group please contact for a bespoke discount.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend. For information about becoming a Member click here.

Event sponsorship

Event partner

Kennedys is an international law firm with expertise in litigation and dispute resolution, particularly in the insurance/reinsurance and liability industries. With over 1,500 people worldwide across 26 offices in the UK and Europe, Middle East, Asia Pacific and the Americas, we have some of the most respected legal minds in their fields.

We act for insurers, reinsurers, Lloyd’s Syndicates, public bodies and corporates. Our deep sector knowledge means that we understand the impact of proposed regulations and advise our clients on the implications this will have on their business. Every day we make a difference for our clients. We provide answers, recommendations, strategy and tactics. We deliver these in plain English and it’s what we call Legal advice in black and white.

For details on how to promote your company at this event, contact Matt Turton on 020 3693 0194 or 
To view our commercial opportunities brochure click here.

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Pace of event was just right. Excellent mix of speakers and topics.
Balkan Holidays
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