Training day

PR in Travel

    29 June 2022
  • Venue:
    ABTA, 30 Park Street, London, SE1 9EQ
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Event details

ABTA’s advanced training day is designed for public relations and communications professionals from travel companies of all sizes. This one-day event will provide insight into planning effective and strategic PR campaigns, expert guidance on the changing media landscape and the latest challenges and opportunities in travel PR.

About the event

Now, more than ever, PR is an integral part of a travel business' communication strategy. As travel resumes this advanced level training will guide you through the evolving media landscape. Hear how to produce up-to-date and effective digital and social media campaigns, as well as using the more traditional print and broadcast outlets.

Attend to get the latest guidance on producing and delivering a successful PR campaign on all budgets; from identifying your aim to pitching your story to the press and delivering broadcast interviews.

Moderated by ABTA’s Head of Media and PR, Emma Brennan, and with presentations from PR experts at FINN Partners, attend this event to get up to speed on all the latest developments and opportunities in PR, and explore how to overcome emerging issues facing the industry. Hear from travel businesses on what makes a successful campaign and put your questions to a travel journalist to hear first-hand what they want from the PR team and what sets stories apart.

Take away useful tips and guidance on the most appropriate PR channels for your organisation and how you can best support your sales strategies in your PR and communications role.


  • Managing media and PR within your organisation 
  • Understanding changing consumer behaviour post COVID
  • Building consumer trust and overcoming challenges of transparency in the era of fake news
  • Planning your campaign, knowing your goals and identifying opportunities on all budgets 
  • Consumer and trade media relations; optimising relationships and top tips for getting your press releases noticed 
  • How social media and digital PR has evolved and what the future may hold
  • The role of influencers and celebrities in campaigns; creating content and negotiating contracts 
  • Returning to press trips and destination partnerships
  • Demonstrating sustainability in your campaigns
  • Developing and delivering broadcast partnerships
  • Measuring and evaluating the success of your campaign


  • Moderator: Emma Brennan, Head of Media and Communications, ABTA
  • Chloe Berman, Senior PR Manager EMEA, Intrepid
  • Rachel O’Reilly, Director of Communications, Kuoni
  • David Child, Brand and PR Director, Europe, Thomas Cook
  • Karen Musgrave, Head of PR and Communications, Barrhead Travel Group
  • James Chapple, News Editor, TTG Media
  • Jacob Lewis, Freelance Travel Journalist and former Deputy Travel Editor, The i and The Sun newspaper
  • Neil Morrison, Global Head of Measurement, Signal AI
  • Amy Skelding, Senior Partner, FINN Partners
  • Melissa Powell, Vice President, FINN Partners
  • Carly Reed, Partner, FINN Partners
  • Anneka Roberts, Vice President, FINN Partners
  • Kylie Bawden, Vice President, FINN Partners
  • Louise Pepper, Associate Vice President, FINN Partners
  • Laura Jackson, Media and PR Manager, ABTA

Benefits of attending

  • Discover trends and tools to create effective PR campaigns
  • Put your questions to a travel journalist and find out what they want from press releases and stories
  • Hear the strategies behind successful PR campaigns from within the travel industry
  • Understand how to factor sustainability into your PR campaigns
  • Gain insights into how social media and digital PR has evolved
  • Learn how to influence editorial and product placement in broadcast partnerships
  • Network with other communications and PR professionals from travel and share solutions to common challenges

Who should attend?

This training day is designed for those responsible for, and have experience in, PR and brand communications across travel business of all sizes, including:

  • Communications teams 
  • PR teams Senior managers and team leaders 
  • Marketing teams 
  • Directors.

Event prices

ABTA Member/ABTA Partner* rate – £235 plus VAT 
Non-Member rate – £355 plus VAT 

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. 

View our booking terms and conditions here.


  • Book three places and get 50% off the third place.
    (This discount will be automatically applied when you book online.)
  • If you are looking to book for a larger group please contact for a bespoke discount.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend. For information about becoming a Member click here.

Event sponsorship

Event partner 

As one of the fastest-growing global, independent communications agencies with a heart and a conscience, FINN Partners serves clients through a powerful combination of hands-on partnership, highly specialised expertise, and a values-driven culture that champions integrity, collaboration, and innovation. FINN Travel was recently awarded PR Agency of The Year at the 2022 TravMedia Awards, has been awarded Best PR Agency three years in a row and Best Representation Agency in 2019 & 2020 at the Travel Marketing Awards, Best PR Company & Best Representation Company in TTG’s Awards and Best Digital Influencer Campaign and Best Tourism Marketing Agency at the ITTAs not to mention Best Digital Campaign at the Corp Comms awards and the team is keen to share PR knowledge on how to create compelling campaigns, win awards, generate inspiring coverage, gain market share and impact the bottom line whilst making a difference in the world.

For information on how to promote your company at this event, please contact Matt Turton on 07766 517 611 or email

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