The over 50s holiday market is lucrative and growing fast. ABTA’s Over 50s Holiday Market conference, now in its third year, will focus on key trends, travel insights and innovations for the over 50s.
The over 50s hold 76% of the nation’s wealth and 40% of over 50s spend more than £3,000 a year on holidays.*
By 2025 the over 50s are expected to account for two thirds of online retail**.
Do you have a large over 50s customer base but would like to hear about new, innovative ways to connect with customers? Would you like to hear how to reach and engage this lucrative market? Does your product and marketing strategy reflect changing consumer attitudes and purchasing behaviours?
Discover the importance of segmenting the market, including new ideas for reaching and engaging the over 50s and the over 70s, and which channels to use. Hear about key product trends, the rise of domestic tourism and how overseas destinations are working to attract this market. There will also be a focus on trends such as adventure travel, multi-generational holidays and the solo traveller.
* Office for National statistics; Silver Travel Advisor Industry Report 2018
Travel organisations who sell holidays to the over 50s and those looking to develop their market. The following teams will benefit from attendance at the event.
This conference is open to ABTA Members, non-Members and the wider travel community.
ABTA Member/ABTA Partner rate* – £249 plus VAT
Non-Member rate – £369 plus VAT
Group booking discounts
Book three places and get 50% off the third place.
Book five places and get the fifth place free.
(This discount will be automatically applied when you book online).
*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.
Non-Members are welcome to attend ABTA Conferences and Events. For information about becoming a Member click here.
View our booking terms and conditions here.
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Accord is the UK's leading travel marketing agency. Founded in 1988, we regularly work with over 150 clients operating in every sector of travel, tourism, hospitality and leisure. Everything we do is brilliantly joined-up, achieving real results by using the right channels, targeting the right audiences and developing the right strategy.
Saga have been creating holidays and cruises exclusively for over 50s for more than 60 years, with incredible destinations, memorable experiences and fantastic value at the heart of what we do.
From relaxing hotel stays and scenic river cruises, to cultural escorted tours and memorable ocean cruises, our varied collection is a perfect choice for anyone over 50 and ideal for people travelling on their own.
Saga is now redefining travel for the over 50’s market, with exciting new destinations and two new build ships, Spirit of Discovery (2019) and Spirit of Adventure (2020). These ships will be the first of their kind; luxury small ships built for the UK market.
The future looks very bright for Saga and we look forward to you joining us on the journey.
Trade media partner
Celebrating four years as an independent business in 2017, TTG Media is the most trusted and authoritative travel trade media company in the UK & Ireland, continuing to build on an innovative portfolio of events, website ttgmedia.com and magazines including TTG, ttgluxury and Routes News.
Highlights in 2017 include the second TTG Top 50 Travel Agencies programme, which culminated in a ceremony in Birmingham in March, the first ever TTG Travel Pride event, following the TTG LGBT conference in London on July 3rd, and the growing series of events in luxury travel, including the new Luxury Travel Week. The Lyceum Theatre in London’s West End once again became the setting for the TTG Travel Awards in September. The company has forged a strong reputation for helping to develop the best young people in the travel industry through its 30 Under 30 scheme, now entering its sixth year, its mentoring scheme and its TTG Tomorrow’s Travel Leaders conference – which this year took place at World Travel Market London for the first time.
ttgmedia.com continues to be the home for many of the breaking news stories of the travel industry, while the business remains underpinned by the weekly TTG, 64 years after the publication of the first edition of the Travel Trade Gazette