Event details
Multi-generational travel has rapidly become one of the fastest-growing segments in the UK travel industry, reflecting a shift in how families choose to spend their holidays.
According to ABTA’s 2023 ‘Holiday Habits’ report , nearly 70% of UK families have either been on or are planning a multi-generational holiday, demonstrating the rising popularity of this trend.
This seminar is specifically designed to help travel professionals harness this growing trend by offering in-depth insights into what customers are looking for on a multi-generational holiday. This one-day event, is tailored for travel agents, tour operators, and marketing professionals aiming to deepen their understanding and enhance offerings in the family travel market.
About the event
You will learn how to craft compelling family-friendly travel packages, market effectively to different age groups within a family, and navigate the unique challenges that multi-generational holidays present, including catering to diverse interests within the family, addressing health and mobility concerns for older travellers, and managing varying budget expectations across multiple generations.
The seminar will focus on the latest trends and innovations in family travel, equipping you with the knowledge and tools needed to succeed in this dynamic sector. Discover more about key trends such as experiential travel, with families seeking out immersive cultural experiences and adventures that appeal to all ages and creating customisable itineraries with flexibility around specific needs and preferences.
Understand how to meet the growing demand for sustainable travel options, as families increasingly prioritise eco-friendly holidays that teach younger generations about environmental stewardship.
Ensuring a safe and comfortable environment is crucial for achieving high levels of customer satisfaction, which in turn helps build long-term loyalty among family clients. Sessions will look at the need for childproof accommodation and activities that are safe and suitable for young children, as well as facilities that cater to the needs of elderly members with mobility issues.
You will leave this seminar with actionable insights and practical tools that can be immediately applied to clients requirements and meet the growing demand for multi-generational travel experiences.
Early bird rates will expire on 8 November 2024.
Sessions
- Multi-generational travel trends and market insights
- Tailoring your products and creating family-friendly travel packages
- Strategies for targeting different generations
- Addressing unique challenges of multi-generational trips and finding practical solutions
- Exploring sustainable travel options for eco-conscious families
- Personalising itineraries for diverse family needs
- Health, safety and comfort considerations for family travellers
- Building long-term loyalty among family clients
- Innovative ways to enhance the family travel experience
- Predictions and upcoming trends in family travel.
Benefits of attending
- Understand the latest trends and developments in multi-generational and family travel
- Learn effective strategies to market to and communicate with diverse age groups
- Discover how to create compelling travel packages that cater to all ages
- Connect with industry leaders and peers to share experiences and ideas
- Receive actionable tips and strategies to address the unique challenges of multi-generational travel.
Who should attend?
The event is ideal for a variety of industry professionals, including:
- Marketing Managers
- Sales Teams
- Operations Teams
- Destination Marketing Managers
- Product Managers.
Event prices
ABTA members/Partners:
Early bird member rate - £249
Standard member rate - £279
Non-members:
Early bird non-member rate - £389
Standard non-member rate - £419
Early bird rates will expire on 8 November 2024.
This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.
Make payment by credit or debit card.
View our booking terms and conditions here.
Discounts
- Book three places and get 50% off the third place.
(This discount will be automatically applied when you book online.) - If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount.
*To qualify for the ABTA member/Partner discount you must have a current ABTA member/Partner number or your application must be in progress when the event takes place.
Non-members are welcome to attend. For information about becoming a member click here.
Sponsorship
For information on sponsorship opportunities please contact Sara Dolan on 07766 517 611 or email sdolan@abta.co.uk.