Maximising Brand Awareness During the Coronavirus Crisis

    17 June 2020
  • Venue:
    Zoom webinar
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Event details

This webinar is available to view on demand.

ABTA Members and Partners
can access this free of charge on the Member zone.
Non Members can purchase the recording for £99 plus VAT. Click here to purchase.

ABTA’s weekly webinars are delivered in collaboration with trusted ABTA Partners and offer business support and advice to travel businesses during this crucial time.

About this webinar

This 90 minute webinar will provide helpful guidance for travel marketers on how to maintain brand awareness during the Coronavirus pandemic. The content has been tailored for travel marketing, social media, PR and brand teams.

Get an update on the ‘mood of the nation’ and customer sentiment towards travel. Learn what you can be doing now to engage with your existing customer base and reach new audiences. Use this information to ensure you are maintaining positive brand awareness ahead of the recovery period. What can you be doing now to keep your brand alive and encourage ‘dreaming’?

Learn what customer’s priorities might look like for future travel and how travel brands can build customer confidence through the right messaging. Understand how to use channels such as social media and email effectively during the pandemic to reassure new and existing customers.  

Put your questions to marketing experts and take away tips and practical guidance to implement in your travel business.


  • Building consumer confidence through your marketing campaigns
  • Current consumer sentiment for travel
  • Your customer base - brand awareness and engagement 
  • Your website - balancing existing customers with new enquiries
  • Get ideas for how to produce inspiring ‘dreaming phase’ content during lockdown


This webinar will be moderated by ABTA.


  • Komal Helyer, VP of Marketing, Pure360
  • Sarah Wordsworth, Commercial Insight, Global, The Media and Entertainment Group
  • Andy Headington, CEO, Adido
  • Debbie Flynn, Managing Partner, Brighter Group, a Finn Partners Company
  • Alison Page, Director of Client Development, Global, The Media and Entertainment Group


Global is one of the world’s leading Media & Entertainment groups. Europe’s largest radio company, Global is home to respected, national market leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Capital, Heart, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold.  Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 25 million on the radio alone. 
Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising. The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King OBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Director of Broadcasting. Ashley Tabor-King created Global in 2007.


Founded in 2001 we are a UK based email and website Marketing Automation provider.  We help travel companies recover, re-engage, and inspire consumers at the moments that matter. Our unique combination of best of breed technology and our email maturity model allows us to work with travel marketers to take them on a journey of improving results through implementing cutting edge strategic campaigns. We work with over 1000 brands including Blue Bay Travel, Park Holidays, Lake District Hotels and Visit Blackpool.


At Adido we deliver strategic and performance driven digital marketing campaigns based on insights, knowledge and experience. In a saturated market, there are many challenges for businesses within the travel sector, from smoothing your booking curve, attracting loyal customers to fill your shoulder months, increasing direct bookings, engaging your valuable travel agent partners, or decreasing the frustration of high abandon rates. We pride ourselves on always being at the forefront of our specialism by constantly developing our digital knowledge within all areas of digital marketing, so our clients benefit by staying ahead of the competition. 
Get in touch with our team on: hello@adi.do | +44 (0) 1202 586 300


Brighter Group, a FINN Partners company works across every segment of the travel and tourism sector. From inbound to outbound tourism, aviation to hospitality, car rental and trade associations, to ferry and cruise lines and from travel technology to travel insurance there is no area that Brighter hasn't undertaken a successful PR, digital and marketing campaign for a client. Made up of a team of dynamic experts, Brighter Group has been awarded Best PR Agency three years in a row and Best Representation Agency in 2019 & 2020 at the Travel Marketing Awards as well as Best PR Company & Best Representation Company in TTG’s Awards and Best Digital Influencer Campaign and Best Tourism Marketing Agency at the ITTAs not to mention Best Digital Campaign at the Corp Comms awards. Brighter’s ethos is to work dynamically and inclusively as an extension of a client’s team to create compelling campaigns, win awards, generate inspiring coverage to ultimately gain market share and impact the bottom line.

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ABTA Members and Partners* - Free of charge.

Non-Members - £99 plus VAT.

Our booking terms and conditions can be viewed here. 

*Must have a current ABTA Member/Partner number.

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