Seminar

Luxury Travel Seminar

29 April 2026
9:30 - 16:25
Venue:
ABTA, 30 Park Street, London, SE1 9EQ

Event details

Early bird rates will expire on 20 March.

ABTA’s Luxury Travel Seminar will explore the latest trends shaping this dynamic and rapidly evolving sector.
 
Luxury travel in 2026 is being defined by personalisation, sustainability, authenticity, and purpose. Today’s high-end travellers are seeking more than just sightseeing—they want tailor-made, immersive experiences that promote cultural connection, wellness, and personal growth.  From bespoke itineraries and concierge services to private jet tours, luxury cruises, and eco-conscious destinations, premium travel products are evolving to meet these sophisticated demands.

Gain essential insights into the luxury travel market and ensure you fully understand the  current trends in adventure travel, luxury cruising and train travel.  Hear about the emerging destinations capturing traveller interests and evolving traveller expectations including the shift toward more remote, lesser-known destinations.

Learn how innovative products and services are redefining the concept of luxury, and ensure your offerings, marketing strategies, and sales techniques align with evolving expectations.

This event will give you the tools to develop your luxury brand, understand and effectively engage luxury travellers. Learn how to offer elevated, personal touch experiences, both online and instore and why you should avoid using impersonal tools like chatbots.  
 
Discover how to market and sell to luxury consumers, harness the power of social media, work with luxury influencers, and explore the benefits of strategic cross-brand collaborations. 

With speakers from across the hospitality, cruise, travel and tourism sectors, learn how to identify, reach and retain high-net-worth clients and grow your luxury brand.

Sessions

  • Understanding luxury travellers and current trends
  • Building a luxury travel brand
  • Marketing luxury and luxury travel
  • How to stay relevant and distinctive in the age of AI
  • Reinventing the personal, in-shop travel agent experience
  • Tailoring your product offering for a luxury market
  • Meeting the growing need for responsible luxury travel
  • Capitalising on the rise of Gen Z luxury travellers. 
     

Speakers

Moderator:

April Hutchinson
April Hutchinson,
Head of luxury,
TTG Media

April drives the luxury strategy for the multi award-winning B Corp-certified TTG Media, a London-based independent media and events business at the heart of the travel industry. She has a degree in journalism and began her career as an assistant editor, working in B2B publishing ever since and gaining a deep understanding of the travel sector. In 2007, she became launch editor of TTG Luxury, a trailblazing magazine for luxury specialists that acted as both a mirror and a voice for the UK’s luxury travel community until its recent closure. The portfolio continues to flourish with a weekly luxury newsletter, awards programmes, travel agent training initiatives and the recently launched Black Book, an innovative new trade show for the UK. April loves to travel with an open mind, a big heart and a keen eye for what luxury really means. She is lucky enough to have been to more than 70 countries in her 30-year career as a journalist and editor, and is an expert in luxury travel trends.
 

Speakers include:

Paul Beale
Paul Beale,
Vice President Sales UK & Ireland,
Oceania Cruises and Regent Seven Seas Cruises
Philippe Brown
Philippe Brown,
Founder,
Brown and Hudson
Edward Byrne
Edward Byrne,
CEO,
Powder Byrne
Bertie Horne
Bertie Horne,
Commercial Director,
CommVersion
Rick Milne
Rick Milne,
Sales & Commercial Director,
Carrier
Simon Langley
Simon Langley,
Marketing Director,
Cookson Adventures
David Ox
David Ox,
Managing Director,
Winged Boots
Eleanor Scott
Eleanor Scott,
Partner, Strategy&,,
PWC
Toni Sharp
Toni Sharp,
Luxury Travel Specialist,
Designer Travel
Sophie Morgan
Sophie Morgan,
Partner,
FINN Partners

Sponsors

Benefits

Benefits of attending

  • Increase your knowledge of the luxury travel market and evolving trends
  • Hear how the expectations of luxury travellers are changing
  • Learn how to engage with influential bloggers and understand their value in marketing luxury
  • Insights on how to build a brand that maintains relevance and drives loyalty
  • Consider ways to exceed your customers’ expectations and provide exceptional customer service
  • Network and share knowledge with industry colleagues, agents, and operators.

Who should attend? 

This event is ideal for experienced professionals and those new to the luxury market from tour operators, travel agents, cruise providers, hoteliers, including: 

  • Directors and senior management teams
  • Product teams
  • Sales and marketing teams
  • Communications and PR teams
  • Customer insight and strategy teams
  • Customer service professionals