Event details Early bird rates will expire on 20 March.ABTA’s Luxury Travel Seminar will explore the latest trends shaping this dynamic and rapidly evolving sector. Luxury travel in 2026 is being defined by personalisation, sustainability, authenticity, and purpose. Today’s high-end travellers are seeking more than just sightseeing—they want tailor-made, immersive experiences that promote cultural connection, wellness, and personal growth. From bespoke itineraries and concierge services to private jet tours, luxury cruises, and eco-conscious destinations, premium travel products are evolving to meet these sophisticated demands.Gain essential insights into the luxury travel market and ensure you fully understand the current trends in adventure travel, luxury cruising and train travel. Hear about the emerging destinations capturing traveller interests and evolving traveller expectations including the shift toward more remote, lesser-known destinations. Learn how innovative products and services are redefining the concept of luxury, and ensure your offerings, marketing strategies, and sales techniques align with evolving expectations.This event will give you the tools to develop your luxury brand, understand and effectively engage luxury travellers. Learn how to offer elevated, personal touch experiences, both online and instore and why you should avoid using impersonal tools like chatbots. Discover how to market and sell to luxury consumers, harness the power of social media, work with luxury influencers, and explore the benefits of strategic cross-brand collaborations. With speakers from across the hospitality, cruise, travel and tourism sectors, learn how to identify, reach and retain high-net-worth clients and grow your luxury brand. Sessions Understanding luxury travellers and current trendsBuilding a luxury travel brandMarketing luxury and luxury travelHow to stay relevant and distinctive in the age of AIReinventing the personal, in-shop travel agent experienceTailoring your product offering for a luxury marketMeeting the growing need for responsible luxury travelCapitalising on the rise of Gen Z luxury travellers. Speakers Moderator: April Hutchinson, Head of luxury, TTG Media April drives the luxury strategy for the multi award-winning B Corp-certified TTG Media, a London-based independent media and events business at the heart of the travel industry. She has a degree in journalism and began her career as an assistant editor, working in B2B publishing ever since and gaining a deep understanding of the travel sector. In 2007, she became launch editor of TTG Luxury, a trailblazing magazine for luxury specialists that acted as both a mirror and a voice for the UK’s luxury travel community until its recent closure. The portfolio continues to flourish with a weekly luxury newsletter, awards programmes, travel agent training initiatives and the recently launched Black Book, an innovative new trade show for the UK. April loves to travel with an open mind, a big heart and a keen eye for what luxury really means. She is lucky enough to have been to more than 70 countries in her 30-year career as a journalist and editor, and is an expert in luxury travel trends. Speakers include: Paul Beale, Vice President Sales UK & Ireland, Oceania Cruises and Regent Seven Seas Cruises Paul Beale With 17 years of senior sales leadership in the UK’s luxury and ultra-luxury cruise sector, Paul Beale is now Vice President of Sales for Oceania Cruises and Regent Seven Seas Cruises UK & Ireland. He has a proven track record of building high-performing sales teams from the ground up and leading established, market-leading teams to new heights. Combining deep industry knowledge, a robust professional network, and both field and office-based experience, Paul consistently delivers strong revenue growth across every team he leads Philippe Brown, Founder, Brown and Hudson Philippe Brown Philippe Brown began his career in advertising in London and Paris before falling into travel, where he spent 13 years on the front line researching, designing and leading client experiences from Patagonia to Afghanistan, Vietnam to Puglia, and New Zealand to Iceland.In 2014, he founded bespoke travel company Brown + Hudson, working almost exclusively with ultra-high-net-worth clients, and in 2020 launched the B2B travel consultancy REVISIT. He and his team are known for a contrarian, creative, conceptual and client-focused approach to travel. He speaks four languages, splits his time between Finnish Lapland, London and pretty much everywhere else, and is the author of the forthcoming REVISIT: The New Art & Science of Luxury Travel. Edward Byrne, CEO, Powder Byrne Bertie Horne, Commercial Director, CommVersion Bertie Horne Bertie is Commercial Director at CommVersion and is a specialist in helping luxury and high-end travel brands increase the number of qualified leads from their existing web traffic. He has worked with brands such as Audley Travel, Scott Dunn, The Thinking Traveller, Ocean Holidays and Destinology to improve website conversions by 20-40% through LiveChat and CRM integration. Rick Milne, Sales & Commercial Director, Carrier Simon Langley, Marketing Director, Cookson Adventures Simon Langley Having worked in the industry for over a decade, Simon’s career began in SEO and direct-to-client content, twice winning Best Brochure at the Travel Marketing Awards. He’s gone on to consult on digital marketing for e-commerce sites and leads the marketing function at Cookson Adventures, where he manages a full-stack output focused on a global UHNW audience. David Ox, Managing Director, Winged Boots David Ox Founder and Managing Director of Winged Boots, David Ox has spent nearly two decades shaping one of the UK’s most respected luxury travel companies. Since launching the brand in 2008, he has built a reputation for his discretion, global connections and ability to craft highly personalised itineraries for high-net-worth travellers, entrepreneurs and sports personalities.Under David’s leadership, Winged Boots was recently named UK & Ireland’s Top Luxury Leisure Agency at TTG Media’s inaugural Top 20 Luxury Travel Agencies awards, while colleague Claire Baker was crowned Luxury Travel Designer of the Year (Concierge) at the TTGLuxury Awards 2026. David was also included in the Spears 500 2025 list of the best luxury travel and holiday advisers to curate bespoke experiences for high-net-worth individuals.A champion of concierge-led travel, David believes true luxury lies in relationships: combining deep personal insight with a trusted global network to deliver experiences that are not just personal, but truly personalised. Eleanor Scott, Partner, Strategy&,, PWC Eleanor Scott Eleanor is a Strategy Partner, working with clients in the travel, hospitality and leisure sectors. She has over 20 years of experience advising clients on growth, transformation and value creation in deals. She has worked with a wide range of clients, from large travel groups to specialist providers, across many areas of the travel industry and its value chain. Eleanor also leads the UK firm’s thought leadership in the Travel sector, with a programme of regular publications over recent years. Outside of work, Eleanor loves to travel, with personal holidays usually active escapes revolving around windsurfing or walking Toni Sharp, Luxury Travel Specialist, Designer Travel Toni Sharp Toni Sharp is a luxury travel specialist with over 11 years’ experience designing tailor-made journeys. A former lawyer, she brings a meticulous and considered approach to her work, with a particular focus on delivering high-end travel experiences that incorporate sustainable and responsible practices. She is known for her attention to detail, creativity, and commitment to exceptional client service. Sophie Morgan, Partner, FINN Partners Sponsors Event partner Contributor Benefits Benefits of attendingIncrease your knowledge of the luxury travel market and evolving trendsHear how the expectations of luxury travellers are changingLearn how to engage with influential bloggers and understand their value in marketing luxuryInsights on how to build a brand that maintains relevance and drives loyaltyConsider ways to exceed your customers’ expectations and provide exceptional customer serviceNetwork and share knowledge with industry colleagues, agents, and operators. Who should attend? This event is ideal for experienced professionals and those new to the luxury market from tour operators, travel agents, cruise providers, hoteliers, including: Directors and senior management teamsProduct teamsSales and marketing teamsCommunications and PR teamsCustomer insight and strategy teamsCustomer service professionals Prices ABTA members & Partners Early Bird member rate - £269 Standard member rate - £299Early bird rates will expire on 20 March.This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here.*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place. Register now Non-member Early Bird member rate - £419Standard member rate - £449Early bird rates will expire on 20 March.This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here.*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place. Register now Discounts Book three places and get 50% off the third place.(This discount will be automatically applied when you book online.)If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount. Register now