Japan Destination Masterclass

    26 June 2019
  • Venue:
    One Great George Street
  • Location:
    Westminster, London, SW1P 3AA
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Event details

Join the Japan National Tourism Organisation as they take you through the tips and tricks of selling Japan as a destination, as well as the key regions, accommodations, experiences, travel news and quirky content that your customers will be asking you about in 2019 and beyond. 

This event will be taking place in the afternoon following ABTA's flagship Travel Matters Conference. This is part of a series of afternoon events and will take place directly after a seminar for ABTA Members and Partners on 'Consumer trust – using the ABTA brand to boost bookings'. 

A networking drinks reception will take place at 15:30. Please visit abta.com/travelmatters to see a full programme of events.

About the event

Is Japan expensive? How long does it take to get there? Will I be stuck without any knowledge of Japanese? Is it difficult to get around? When should I travel? What about wifi? Is it all as busy as Tokyo?

Ask anyone who hasn’t yet been about Japan, and the questions are endless – with good reason! Part of Japan’s appeal has proven to be that it is a country so steeped in home-grown traditions and with such a variety of landscapes and cuisines, that it never fails to offer totally different, mind-boggling experiences – be it the bathing culture around natural hot springs or the unique theme songs assigned to each of its many train stations.

Moreover, as the country gears up to host two of the world’s most exciting international sporting events, and the travel figures from the UK continue to rise by as much as 8% year on year, there is no doubt that all eyes will be on Japan over the coming years. Indeed, in a UK survey conducted by 101Holidays.co.uk, Japan ranked in the top three alongside the US and the UK in the list of long and short haul destinations for 2019 being visited by the opinion makers themselves – the travel journalists.

But what does this mean for you? 

In short, it means that the guidance offered by the tour operator and travel agent industry has never been more crucial, let alone more profitable. 

And that’s also where we come in. Join the Japan National Tourism Organisation as we take you through the tips and tricks of selling Japan as a destination, as well as the key regions, accommodations, experiences, travel news and quirky content that your customers will be asking you about in 2019 and beyond. With so much to see and do both on and off the beaten track, and the opportunity to join an exclusive Japan FAM trip in 2019, there has never been a better time to be big in Japan.

Benefits of attending

  • Learn about the destinations stepping into the spotlight in 2019 and 2020 
  • Find out which myths are true and which myths need busting 
  • Explore the latest in travel in Japan
  • Meet the tourism board
  • Get an overview of the travel sector and community in Japan
  • Discover what support and opportunities are on offer from the tourism board
  • Be in with a chance to join a Japan FAM trip
  • Equip yourself for the ABTA Travel Convention 2019


Speakers include:

Matthew Joslin, Marketing and Communications Manager, JNTO

Additional speakers to be announced.

Event sponsor

Japan National Tourism Organisation (JNTO), a public organisation of the Japanese government, works from its London office to share the latest information on Japan, conduct publicity around travel to Japan, develop tours to Japan, and much more.  Approximately 334,000 UK travellers visited Japan in 2018, yielding the highest number of bookings to Japan within Europe, and a growth rate of 7.6% compared to 2017. With the Rugby World Cup 2019, ABTA's Travel Convention in Tokyo, the Setouchi Art Triennale and the Olympic and Paralympic games coming to Tokyo in the summer of 2020, we have so much more to look forward to and can’t wait for newcomers and repeat travellers alike to dive into Japan’s unique blend of future and tradition, whether in Tokyo, Kyoto or well beyond the beaten track. Indeed, 2019 sees direct flight routes connect London with Japan’s second city of Osaka, making off-piste adventures like a zen meditation retreat at Eihei-ji Temple, a hike along the spiritual Kumano Kodo pilgrimage route or discovering the art islands of the Seto Inland Sea, that much simpler.

For more information or to make an individual enquiry, please visit www.seejapan.co.uk.

Alternatively, join us on one of our Travel Seminar 2019 FAM trips today by checking online.


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