Hybrid event

Hybrid conference: Travel Trends

    24 November 2021
  • Venue:
    Google, 1-13 St Giles High Street, London, WC2H 8AG, or attend virtually
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Event details

ABTA’s new Travel Trends conference will provide insight on the latest industry trends, popular destinations, customer sentiment and marketing strategies to support the continued resurgence of your travel business.

Attend this hybrid conference with industry peers in-person at Google's offices in central London, or join virtually where the live content will be streamed through a custom platform. Both audiences will be able to submit questions live to our expert speakers. In-person tickets have now sold out however virtual attendance is still available to book.

About the event

This unique conference will provide you with up to date information on various travel segments, including luxury, over-50s, youth, and cruise. Get the latest insights from senior industry representatives on what sentiment, requests and bookings they are seeing from their customers and how they are adapting.

Hear how the pandemic has changed consumer behaviour, including changes to holiday habits, buying behaviours, and online interaction with brands. Understand the importance of agility in your communications to ensure you react to changing consumer sentiment and hear how other sectors have adapted their businesses to better serve their customers.

As travel returns and consumers change, it is vital that you adapt your marketing strategies. This conference will provide both expert advice and industry examples to show how your business can adapt to capitalise on the new opportunities and continue to build consumer trust to keep your clients booking and travelling.

Submit your questions online or in person with both audiences able to get answers from expert speakers live.


  • Customer sentiment towards travel
  • Panel discussion: changes in customer behaviour
  • Out of industry case study: how Starling Bank adapted during the pandemic to better serve their customers
  • Key sector trends: specific insight on luxury, cruise, youth and over 50s travel
  • Destination trends: selling and marketing new destinations
  • Industry case study: developing a unique product for a post-pandemic world
  • Marketing strategies: capitalising on customer travel trends and embracing digital trends
  • Developing a new brand positioning post-pandemic


  • Moderator: Graeme Buck, Director of Communications, ABTA 
  • Mikey Sadowski, GM of Global PR & Communications, Intrepid 
  • Tom Marchant, Co-founder, Black Tomato
  • Cat Jones, Founder and CEO, Byway
  • Dean Harvey, Marketing Director, Kuoni
  • Brian Young, Managing Director, G Adventures
  • Mark Duguid, Managing Director, Carrier
  • Karen Sequeira, Marketing Director, UKI, Israel, Middle East & Africa, Norwegian Cruise Line
  • Simon Llanos, CMO, Contiki
  • Nicki Tempest-Mitchell, Sales and Marketing Director, Barrhead Travel
  • Sam Everington, Director of Products, Starling Bank
  • Stuart Baker, Business Director, Travel, Leisure, Hospitality & Services, GWI
  • Paul Guerrieria, Strategic Insights Lead, Google
  • Meg Elzea, Industry Manager, Global Travel, Google
  • Jules Ugo, CEO, LOTUS
  • Sharon E. Bershadsky, Director, Israel Tourist Office
  • Heather Bull, Director, Hill+Knowlton Strategies
  • Trudi Beggs, Director, 8020 Communications
  • Cat Jordan, Communications Director, Travelzoo
  • Emma Brennan, Head of Media and PR, ABTA
  • Pippa Jacks, Group Editor, TTG Media

Who should attend?

  • Directors, CEOs and senior managers
  • Marketing, PR, sales and product teams
  • Communications and customer support teams.

Event prices

Virtual attendee

  • ABTA Member/Partner rate*: £125 + VAT
  • Non Member rate: £175 + VAT

This includes access to the virtual platform on the day, additional interactive expert-led live drop in sessions, a certificate of attendance, and access to the platform content on demand including presentation slides, partner materials, and conference recordings.

In-person attendee SOLD OUT

  • ABTA Member/Partner rate*: £175+ VAT
  • Non Member rate:  £225 + VAT

This includes lunch and refreshments throughout the day, post-event networking drinks reception, a certificate of attendance, and access to the virtual platform content on demand including presentation slides, partner materials and conference recordings.

Group bookings
If you are interested in sending a group to this event, please contact events@abta.co.uk for a group booking rate.

View our booking terms and conditions here.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Event sponsorship

Headline sponsor

Founded in 2009, GlobalWebIndex's goal is to provide consumer insights at the deepest level, in the most accessible way. We are a market research firm, with technology at our core. The quality of our data can’t be matched and our world-leading panel gives you the clearest possible understanding of consumer lifestyles, mindsets and habits. Our teams of analysts, researchers and industry experts keep up with worldwide and local trends and find out what it takes to make insight like ours work for your business.



At 8020 Communications, we’re in the inspiration game. As a leading strategic communications agency for the travel industry, we know how to put travel services, products and destinations on the map. Through creative digital marketing, social media and media relations, valued marketing content and reputation management, we connect the right travellers to businesses and generate the excitement that builds bookings and sales. 8020’s team is passionate about travel and combines that spark with deep industry insight, creativity and brilliant execution to ensure outstanding, measurable PR results. Our team’s experience includes leading tour operators, destinations, airlines, airports, private aviation services, accommodation providers, TMCs and travel technology companies.


We’re an independent, specialist PR and communications agency for travel and tourism brands. Our clients benefit from our expertise on public relations, travel representation, social media management, content creation, influencer relations & influencer marketing. Since our launch in 2005, we’ve evolved from a specialist travel and tourism public relations agency into a marketing communications company for brands and destinations, both large and small. We’ve been early adopters and innovators as the world and media landscape has altered – all in service of our clients.
After all, we understand that it’s not easy to put yourself on the map, that’s why we’re here. 


Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with over 80 offices in more than 40 markets, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.

For more information about H+K, click here, follow us on Twitter here, like us on Facebook here, and follow us on LinkedIn here.

H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.


Israel…small in size, but massive in what it offers its visitors. This fascinating country has truly been blessed with so many positive attributes: Great weather, diverse landscapes, world renowned culinary and millennia of history & archaeology to explore. It’s also the Holy Land, hosting important religious sites for different religions, but at the same time is a country where going out and having fun is a way of life. It's holiday perfection all wrapped up in one little package! 


Founded by an all-female board in 2007, LOTUS is a formidable agency with a business-focused approach. Rooted in insight, LOTUS launches, positions and defines travel, tourism and food brands and raises client revenue through integrated communications and trade representation. Representing the leading names in the sector LOTUS has a portfolio of clients ranging from national and regional tourist boards, theme parks, transport providers and flagship brands. Working with specialist partners globally, offering in-market knowledge and delivering cross-market campaigns the agency can deliver local, regional and global solutions for the post-COVID travel sector. LOTUS is part of the award-winning W Communications family, providing seamless access to creative consumer marketing expertise and big-brand and celebrity partnerships.


Travelzoo® provides our 30 million global and nearly 5 million UK members with insider deals and one-of-a-kind lifestyle experiences personally reviewed by one of our deal experts around the globe. We have our finger on the pulse of outstanding travel, hotel, entertainment, spa, restaurant, and activity experiences. For over 20 years we have worked in partnership with thousands of partners—our long-standing relationships give Travelzoo members access to irresistible deals. Every Wednesday at 11am we send out our legendary Top 20 newsletter and share with our members the hottest travel and lifestyle deals in town! 


Media partner

TTG was established as Travel Trade Gazette in 1953, as the world’s first weekly travel trade newspaper. Today, TTG Media exists to promote a smarter, better, fairer travel industry through delivering authoritative news and educational features, a news-led website, training events, annual awards ceremonies and creative marketing campaigns. Register for free at ttgmedia.com and sign up for daily news bulletins and event updates.


Supported by

One Branded are experts in sourcing and supplying quality promotional products, sustainable branded merchandise and print materials. Made with respect to the environment, produced on time, and at a great price. You can be sure our range of branded promotional merchandise will always have something to suit your brand and budget for your next event, exhibition, campaign, conference or project. We work with you, helping you create maximum impact, without impacting our planet.


For information on how to promote your company at this event, please contact Matt Turton on 07766 517 611 or email mturton@abta.co.uk.

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