Hybrid event

Hybrid conference: Travel Trends

    24 November 2021
    09:30-16:30
  • Venue:
    Attend virtually or in-person in central London
  • Book online

Event details

ABTA’s new Travel Trends conference will provide insight on the latest industry trends, popular destinations, customer sentiment and marketing strategies to support the continued resurgence of your travel business.

Attend this hybrid conference with industry peers in-person in central London, or join virtually where the live content will be streamed through a custom platform. Both audiences will be able to submit questions live to our expert speakers. 

About the event

This unique conference will provide you with up to date information on various travel segments, including luxury, over-50s, youth, and cruise. Get the latest insights from senior industry representatives on what sentiment, requests and bookings they are seeing from their customers and how they are adapting.

Hear how the pandemic has changed consumer behaviour, including changes to holiday habits, buying behaviours, and online interaction with brands. Understand the importance of agility in your communications to ensure you react to changing consumer sentiment and hear how other sectors have adapted their businesses to better serve their customers.

As travel returns and consumers change, it is vital that you adapt your marketing strategies. This conference will provide both expert advice and industry examples to show how your business can adapt to capitalise on the new opportunities and continue to build consumer trust to keep your clients booking and travelling.

Submit your questions online or in person with both audiences able to get answers from expert speakers live.

Sessions

  • Customer sentiment towards travel
  • Panel discussion: changes in customer behaviour
  • Out of industry case study: adapting to changing consumer behaviour
  • Key sector trends: specific insight on luxury, cruise, youth and over 50s travel
  • Destination trends: selling and marketing new destinations
  • Industry case study: developing a unique product for a post-pandemic world
  • Marketing strategies: capitalising on customer travel trends and embracing digital trends
  • Developing a new brand positioning post-pandemic

Speakers

  • Moderator: Graeme Buck, Director of Communications, ABTA 
  • Tom Marchant, Co-founder, Black Tomato
  • Cat Jones, Founder and CEO, Byway
  • Dean Harvey, Marketing Director, Kuoni
  • Brian Young, Managing Director, G Adventures
  • Giles Hawke, CEO, Cosmos Tours
  • Mark Duguid, Managing Director, Carrier
  • Jules Ugo, CEO, LOTUS
  • Representative, Hill+KnowltonStrategies

Additional speakers will be announced shortly, including senior industry leaders, product specialists, destination representatives and marketing experts.

Who should attend?

  • Directors, CEOs and senior managers
  • Marketing, PR, sales and product teams
  • Communications and customer support teams.

Event prices

In-person attendee 

  • ABTA Member/Partner rate*: £175+ VAT
  • Non Member rate:  £225 + VAT

This includes lunch and refreshments throughout the day, post-event networking drinks reception, a certificate of attendance, and access to the virtual platform content on demand including presentation slides, partner materials and conference recordings.

Virtual attendee

  • ABTA Member/Partner rate*: £125 + VAT
  • Non Member rate: £175 + VAT

This includes access to the virtual platform on the day, additional interactive expert-led live drop in sessions, a certificate of attendance, and access to the platform content on demand including presentation slides, partner materials, and conference recordings.

Group bookings
If you are interested in sending a group to this event, please contact events@abta.co.uk for a group booking rate.

View our booking terms and conditions here.


*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Hybrid conference format and timings

In-person format and timings

09:30 – 10:00 Registration and networking
10:00 – 13:10 Conference sessions including a tea and coffee break 
13:10 – 14:10 Lunch break and networking
14:10 – 16:30 Conference sessions including a tea and coffee break
16:30 – Networking drinks reception

What’s included in the ticket?

  • Access to the conference sessions live at a venue in central London 
  • Lunch and refreshments throughout the day, including a drinks reception  
  • Access to an electronic copy of presentation slides and event materials
  • Ability to submit questions in advance, or live during the conference 
  • Access to the on-demand conference sessions, event slides and materials 
  • Certificate of attendance 

Virtual format and timings

09:30 – 10:00 Log in, virtual networking and familiarisation with platform 
10:00 – 13:10 Conference sessions including a screen break 
13:10 – 14:10 Lunch break and virtual drop-in sessions with expert speakers 
14:10 – 16:30 Conference sessions including a screen break 
16:30 – 17:30 Virtual drop-in sessions with expert speakers

What’s included in the ticket?

  • Access to the custom-built event platform where you will watch the live streamed conference sessions
  • Option to attend a choice of interactive drop-in sessions with industry experts who will be able to answer your questions and discuss the trends in greater depth
  • Ability to submit questions in advance, or live during the conference
  • Access to an electronic copy of presentation slides and event materials
  • Networking opportunities via the virtual event platform
  • Access to the on-demand conference sessions, event slides and materials 
  • Certificate of attendance 

Event sponsorship

Co-sponsors

Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with over 80 offices in more than 40 markets, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.

For more information about H+K, click here, follow us on Twitter here, like us on Facebook here, and follow us on LinkedIn here.

H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.

 

Founded by an all-female board in 2007, LOTUS is a formidable agency with a business-focused approach. Rooted in insight, LOTUS launches, positions and defines travel, tourism and food brands and raises client revenue through integrated communications and trade representation. Representing the leading names in the sector LOTUS has a portfolio of clients ranging from national and regional tourist boards, theme parks, transport providers and flagship brands. Working with specialist partners globally, offering in-market knowledge and delivering cross-market campaigns the agency can deliver local, regional and global solutions for the post-COVID travel sector. LOTUS is part of the award-winning W Communications family, providing seamless access to creative consumer marketing expertise and big-brand and celebrity partnerships.

 

For information on how to promote your company at this event, please contact Matt Turton on 07766 517 611 or email mturton@abta.co.uk.

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