In the competitive travel market, brand loyalty is crucial. Your brand is central to everything you do. ABTA's one-day essential course will guide you through the basics of marketing, looking at what goes into a travel brand and why it is central to your business.
How do you choose the right marketing channels for your brand? How do you create engaging marketing campaigns? And how do you make the most of your marketing budget, large or small?
The course will be delivered by James Massey, an experienced trainer and marketing consultant who has worked with brands such as TUI, BA, Monarch and easyJet and the Institute of Marketing. Via interactive sessions and practical workshops, this seminar will help you to review your current marketing strategies and look at how marketing practices have changed since GDPR.
Want to improve your social media skills?
Come back the next day for ABTA’s Advanced Social Media in Travel seminar, 20 September 2018. We are pleased to offer a 20% discount on each event if you register for both. Please email email@example.com to get your 20% discount code, before you register online.
James Massey runs his own marketing consultancy and has many years experience of working in travel with brands such as TUI, BA, Monarch and more recently at easyJet.
His passion is branding and getting companies to understand ‘why’ they do what they do and to make the brand central to everything they do - internally and externally. He runs brand workshops for local Government enterprises and lectures on brand management at Universities in the South West on behalf of the Institute of marketing.
A full list of speakers will be announced shortly.
This seminar is for those primarily working in leisure travel, including:
ABTA Member/ABTA Partner rate* – £229 plus VAT
Non-Member rate – £349 plus VAT
*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.
Non-Members are welcome to attend ABTA Conferences and Events. For information about becoming a Member click here.
View our booking terms and conditions here.
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