Event details
Email marketing remains a vital tool in the travel industry, with 87% of marketers using email campaigns to nurture their audiences*.
With the right strategies, email marketing can significantly enhance customer engagement and drive sales, making it an essential tool for travel businesses.
ABTA’s practical one-day training day will provide tips and techniques to enable you to get the most out of email marketing in the travel industry.
*Source: HubSpot 2023
About the event
Early bird rates will expire on 21 February.
With low cost and the ability to track, emails are one of the most effective ways to engage with your customers, develop a relationship and establish brand loyalty.
This training day will provide tips on personalising your emails, ensuring you send the right message at the right time and creating a diverse and engaging range of content.
Throughout the day, you'll discover how to create compelling email campaigns, segment your audience to send customer-specific emails, and ensure your email campaign integrates with the rest of your marketing strategy.
Learn how to increase your open rates from digital marketing experts who will guide you through the latest trends, technology and best practices in email marketing in the travel industry.
Gain a sound understanding of key metrics and analytics to help you measure the success of your campaigns, report on progress and set new goals.
Get an update on legal implications of email marketing including data protection and GDPR regulations, ensuring your email practices are compliant and your customers' data is secure.
People read emails in different ways, on different devices and some with assistive technologies. Learn about the importance of designing accessible emails and how you can make your content reach a wider audience.
Discover how to reap the benefits of AI including the opportunity to simplify your email data, identify patterns and trends along with when and how to use generative AI to write content.
This training day, designed specifically for travel professionals offers practical insights and guidance to support you in creating engaging content, improving open rates and increasing ROI.
Sessions
- Overview of email marketing's importance in travel specifically, and how it fits with your marketing strategy
- Steps to develop and implement an effective email marketing plan
- Techniques for growing and segmenting your audience base
- Tips for writing engaging and persuasive email content
- Best practices for designing visually appealing email templates
- How to use automation to improve conversion rates
- Creating personalised emails to increase engagement
- Key metrics and tools to track the performance of your campaigns
- Real-world examples of effective email marketing campaigns.
Benefits of attending
- Gain insights from experts who will share proven strategies and best practices tailored for the travel industry
- Keep your email marketing campaigns innovative and effective with up-to-date knowledge on trends and technological advancements
- Learn how to track and analyse key metrics to measure the effectiveness of your email campaigns and demonstrate ROI
- Network with fellow travel industry professionals, exchange ideas, and build valuable relationships.
Who should attend?
This training day is ideal for travel marketers and digital marketing professionals who are looking for new ideas, practical guidance and the latest best-practice in email marketing, including:
- Marketing executives, managers and team leaders
- Email marketing specialists
- Digital marketing teams
- Content marketing team
Speakers
Moderator: Laura Stephen, Joint Head of Brand and Marketing, ABTA

Event prices
ABTA members/Partners:
Early bird member rate - £249
Standard member rate - £279
Non-members:
Early bird non-member rate - £389
Standard non-member rate - £419
Early bird rates will expire on 21 February.
This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.
Make payment by credit or debit card. ABTA members and Partners can request an invoice.
View our booking terms and conditions here.
Discounts
- Book three places and get 50% off the third place.
(This discount will be automatically applied when you book online.) - If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount.
*To qualify for the ABTA member/Partner discount you must have a current ABTA member/Partner number or your application must be in progress when the event takes place.
Non-Members are welcome to attend. For information about becoming a member click here.
Sponsorship
Event partner
Force24 is now the UK’s fastest-growing marketing automation platform. We combine technology with the know-how of our experts to help marketers teams deliver high performing, personalised campaigns that win and keep the attention of their dream customers; a performance-minded platform with innovation and results at its heart. Beyond our technology, we are a community of forward-thinking marketers.
For information on sponsorship opportunities please contact Sara Dolan on 07766 517 611 or email sdolan@abta.co.uk.