Event details With low cost and the ability to track, emails are one of the most effective ways to engage with your customers, develop a relationship and establish brand loyalty.ABTA’s training day will provide tips on personalising your emails, ensuring you send the right message at the right time and creating a diverse and engaging range of content.Throughout the day, you’ll discover how to create compelling email campaigns, segment your audience to send customer-specific emails, and ensure your email campaign integrates with the rest of your marketing strategy. Learn how to increase your open rates from digital marketing experts who will guide you through the latest trends, technology and best practices in email marketing in the travel industry. Gain a sound understanding of key metrics and analytics to help you measure the success of your campaigns, report on progress and set new goals. Discover how to reap the benefits and limitations of AI and when and how to use generative AI to write content.The day is designed specifically for travel professionals and offers practical insights and guidance to support you in creating engaging content, improving open rates and increasing your ROI. Sessions Growing your audience: lead generation and nurturingEmail design and contentReaping the benefits of AIPractical workshop: Analyse live email examples from real businessesPersonalisation and segmentationEmail DeliverabilityCross-Channel integrationIndustry case study and open Q&A with experts from the day Speakers Moderators: Sarah Socha, AI Specialist, Deployteq Sarah Socha is an AI Specialist at Deployteq, where she helps brands transform customer data into intelligent, AI-driven engagement strategies. A recognised thought leader in AI and modern marketing, Sarah regularly publishes and speaks on how artificial intelligence is reshaping the future of marketing and customer experience.Today, she’ll share how AI and Customer Data Platforms are transforming email in the travel sector and what travel brands can do now to deliver more relevant, connected, and commercially impactful traveller experiences. Albert Vogelaar, Lead Strategic Client Development, Deployteq Albert Vogelaar helps leading travel and retail brands turn their customer data into valuable and surprising customer experiences. As Lead Strategic Client Development at Deployteq, he specializes in Customer Data Platforms and marketing automation. With years of experience in CRM and data‑driven marketing, he demonstrates how brands can win back potential drop‑outs during the orientation phase and guide travelers toward a seamless travel experience. His belief: it’s the unexpected positive moments that create lasting loyalty. During Travel & Aviation, Albert will share concrete cases and strategies with proven impact. Speakers include: Zoe Davies, Senior Customer Strategist, Shaw Scott Zoe Davies Zoe is a strategic marketing leader and former Head of CRM, recognised for delivering customer-centric programmes that drive measurable growth. With over 15 years of experience across client-side and consultancy roles, she specialises in CRM transformation, strategic planning, and marketing maturity. Zoe helps brands turn ambition into clear, actionable roadmaps by aligning strategy, data, and creative execution to build stronger customer relationships.Before joining Shaw/Scott, Zoe led CRM strategy for leading UK brands, shaping personalisation frameworks, embedding new ways of working, and scaling customer engagement through data and technology. Known for her collaborative, pragmatic approach, she helps teams bridge the gap between vision and delivery to achieve lasting impact. Sally Bunnell, Founder & CEO, NaviSavi Sally Bunnell Sally Bunnell is a veteran media executive, travel tech innovator, and Founder & CEO of NaviSavi—a video-first travel marketplace backed by Techstars. With 20+ years’ experience, she previously served as SVP of Creative & Production for global brands producing content that surpassed one billion cumulative YouTube views. A digital nomad who has visited 124+ countries, Sally founded NaviSavi to bring more authenticity to travel marketing, using AI-powered, unedited user-generated video to create shoppable, bookable travel experiences. She’s recognized as a Phocuswright Young Industry Leader and 2024 Industry Person of the Year, and speaks on AI in travel, the creator economy, and solo female travel. Philip Storey, CEO, Enchant Agency Philip Storey Philip is an email marketing, eCRM and marketing automation specialist with 20 years of experience across all verticals, sectors and all geographies. Philip has worked with Tui, Virgin Limited Edition, Thomas Cook, Great Rail Journeys, First Choice Holidays and many other leading brands in the travel space. He runs and owns two agencies in the eCRM space: Enchant Agency, specialising in eCRM and ecommerce growth for enterprise brands and FlowFixer, supporting brands specifically with growth through Klaviyo. Sponsors Event partner Benefits Benefits of attendingGain insights from experts who will share proven strategies and best practices tailored for the travel industryKeep your email marketing campaigns innovative and effective with up-to-date knowledge on trends and technological advancementsHear innovative industry case studiesLearn how to track and analyse key metrics to measure the effectiveness of your email campaigns and demonstrate ROIUnderstand Data Protection and GDPR Regulations to ensure your email marketing practices are compliantNetwork with fellow travel industry professionals, exchange ideas, and build valuable relationships. Who should attend?This training day is ideal for travel marketers and digital marketing professionals who are looking for new ideas, practical guidance and the latest best-practice in email marketing, including: Marketing executives, managers and team leadersEmail marketing specialistsDigital marketing teamsContent marketing team I really enjoyed the number of speakers and the variety of expertise across the industry that they represented. Darren Innes, Hertford Regional College Some great content with great speakers and Dean was brilliant in bringing it together. Andy Headington, Adido Prices ABTA members/Partners Early Bird member rate - £269 Standard member rate - £299Early bird rates will expire on 13 February.This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here.*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place. Register now Non-member Early Bird non-member rate - £419 Standard non-member rate - £449Early bird rates will expire on 13 February.This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here. Register now Discounts Book three places and get 50% off the third place.(This discount will be automatically applied when you book online.)If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount. Register now
I really enjoyed the number of speakers and the variety of expertise across the industry that they represented. Darren Innes, Hertford Regional College
Some great content with great speakers and Dean was brilliant in bringing it together. Andy Headington, Adido
