Email Marketing in Travel

With low cost and the ability to track, emails are one of the most effective ways to engage with your customers, develop a relationship and establish brand loyalty.

ABTA’s training day will provide tips on personalising your emails, ensuring you send the right message at the right time and creating a diverse and engaging range of content.

Throughout the day, you’ll discover how to create compelling email campaigns, segment your audience to send customer-specific emails, and ensure your email campaign integrates with the rest of your marketing strategy. 

Learn how to increase your open rates from digital marketing experts who will guide you through the latest trends, technology and best practices in email marketing in the travel industry. Gain a sound understanding of key metrics and analytics to help you measure the success of your campaigns, report on progress and set new goals. Discover how to reap the benefits and limitations of AI and when and how to use generative AI to write content.

The day is designed specifically for travel professionals and offers practical insights and guidance to support you in creating engaging content, improving open rates and increasing your ROI.

Benefits of attending

• Gain insights from experts who will share proven strategies and best practices tailored for the travel industry
• Keep your email marketing campaigns innovative and effective with up-to-date knowledge on trends and technological advancements
• Hear innovative industry case studies
• Learn how to track and analyse key metrics to measure the effectiveness of your email campaigns and demonstrate ROI
• Understand Data Protection and GDPR Regulations to ensure your email marketing practices are compliant
• Network with fellow travel industry professionals, exchange ideas, and build valuable relationships.

Who should attend?

This training day is ideal for travel marketers and digital marketing professionals who are looking for new ideas, practical guidance and the latest best-practice in email marketing, including: 
 

• Marketing executives, managers and team leaders
• Email marketing specialists
• Digital marketing teams
• Content marketing team