Event details ABTA’s popular one-day training day will provide you with the skills and knowledge to drive business growth and improve brand loyalty by providing consistently excellent customer service. This seminar is specifically tailored for the travel industry. It is suitable for small, medium and large organisations and will look at ways to optimise your customer service strategy, empower your workforce and improve communication across all your channels.With competition between travel companies increasingly fierce, a reputation for excellent customer service can sway the customer’s decision in your favour. Consumer expectations for excellent customer service are constantly evolving, preferred channels of communication are changing rapidly, and the impact of innovation and automation can’t be ignored any longer. A positive experience, from booking through to after-sales, can generate personal recommendations to friends and family as well as positive reviews online. Whereas unhappy customers and negative reviews can become damaging to any travel company. And with social media providing customers an open platform to call out bad experiences, the stakes for travel businesses are higher than ever.For new customers, a great experience may be the reason they complete their booking with you rather than a competitor, and just one great experience can turn a customer into a lifelong advocate for your brand.This essential training day will give you practical guidance on how to consistently offer the best customer experience across all channels. Explore what best-in-class customer service looks like today; understand the typical customer journey and learn how to empower your customer service team to deliver consistently excellent service. Sessions Trends in customer serviceThe business case for investing in customer serviceHow AI and technology can improve the customer experienceTransforming pre-departure communicationHow to deliver great customer service when things changeCustomer service for all: accessibility and inclusionEmpowering your staff to deliver excellent customer serviceThe impact of on-holiday and post-holiday customer serviceUsing customer service feedback to inform wider strategy. Speakers Moderator: Charles Fachiri, Senior Customer Information Manager, ABTA Charles started his career in travel in 1987 when he worked for Sunmed Holidays, in the overseas operations office in Turkey and upon his return to the UK within the reservations and customer relations departments. He later moved on to work for Cosmos within the same field of customer relations, where he inspected hotels and followed up on complaints in destination. Charles then moved into the cruise sector where he worked for Royal Caribbean Cruise Lines. In 1997 Charles joined ABTA and now is the Senior Customer Information Manager. Speakers include: Richard Baker, Chief Commercial Officer, Inspiretec Richard Baker Richard joined Inspiretec in 2017 following the acquisition of his top 20 digital agency ‘Sequence’ which had established a strong pedigree in delivery transactional websites to travel and destination brands.As Chief Commercial Officer, he is the Executive board member with strategic responsibility for the business growth. Richard leads the sales, marketing and product teams in the UK and North America to deliver business critical services to over 100 organisations in 13 countries. In his 25-year career he has worked with blue chip travel organisations like Abercrombie & Kent, dnata Travel, Travelopia & Visit Britain as well as household names such as Microsoft, Disney, Volkswagen, the BBC and the Cabinet Office.As a creative technologist at heart, he prides himself on delivering products and services that work well and deliver positive customer experiences – he enjoys nothing more than helping customers leverage creative thinking and use the sensitive application of technology to transact, engage and add value. Robert Bearne, Customer Service Senior Manager, Travelzoo Robert Bearne Rob Bearne heads up customer service for Travelzoo in Europe, having worked in customer service for ten years. He manages the performance of Travelzoo’s customer service team and is an integral part of the holiday packaging customer service operation. A fluent German speaker, Rob lives with his wife and son in Manchester. David Dagger, Director of Communications and Corporate Affairs, Institute of Customer Service David Dagger Working with business, the media and parliamentarians, David is a passionate advocate for investing in service. Drawing on The Institute of Customer Service’s research and leveraging the strength of its member network, he evidences the vital role customer experience plays in enhancing business performance and its impact on the UK economy.Over his 25 years in communications and marketing leadership, David’s multi-sector career includes co-founding a marketing agency (later acquired by Havas) and developing the marcomms function for a group of leadership consulting and talent businesses. Kim Daplyn, Global Director of Guest Relations, Swan Hellenic Kim Daplyn Kim began her career in travel in 2004 at TUI, working as Customer Service agent for their Thomson and Crystal Ski brands.In 2013 she progressed to Customer Relations Manager at Travel Republic and took over complete control of the team, including all legal, arbitration, personal injury cases and their Crisis and Duty Office. At the beginning of 2015 she was invited to sit on the ABTA Customer and Legal Affairs Committee and has spoken at ABTA Complaint Handling seminars, Travel Law Seminars and the Travel Convention ever since.Keen to expand her skill base she enrolled on the CILEX Legal Training Programme in 2016, awarding her with a Higher Diploma in Law in 2019. She moved her career into the luxury market within the same year, starting at Scott Dunn as their Senior Guest Relations and Legal Compliance Manager, navigating the whole pandemic until 2023 when she joined Swan Hellenic as Global Head of Guest Relations. During her time at Swan Hellenic, she has re-shaped the guest operations from the ground up and will continue to support them in offering world class service. Meera Tharmarajah, Solicitor, ABTA Meera Tharmarajah Meera joined ABTA in April 2020 as a solicitor in the legal team. Prior to joining ABTA, Meera gained significant experience in membership association matters as part of the in-house team at the Association of Chartered Certified Accountants (ACCA) and as the Head of Legal Services for the National Association of Local Councils. Jimmy McLean, Customer Service Manager, Wendy Wu Tours Steve Wilson, Accessibility & Assisted Travel Manager, Jet2.com & Jet2holidays Steve Wilson With over a decade of experience in Aviation Accessibility, Steve has worked across the sector — from in-airport assistance service providers to leading accessibility operations at major UK airports. Steve currently leads the Accessibility & Assisted Travel team at Jet2.com and Jet2holidays and his role involves overseeing the customer Accessibility journey — from pre-travel booking, in-airport assistance both in the UK and overseas to onboard services, and accessible transfers and accommodation Rory Sexton, Founder & Managing Director, Zest Car Rental Louise Wade, Head of Operations, CV Villas Sponsors Event partner Benefits Benefits of attendingHear real-life industry examples from experienced travel industry customer relation professionalsGet guidance on using different channels of communication seamlesslyDevelop an understanding of your customer and their booking journeyReview your workforce development – do your team have the confidence to provide great customer service?Understand the business case for investing in customer service and how it can generate future businessTake part in practical group exercises that will help you review and improve your approach, ensuring you deliver standout service at every stage of the customer journey.Network with industry peers and share ideas and best practice Who should attend?This training has been designed for those in the travel industry with responsibility for customer service and sales including:Managing DirectorsSenior ManagersCustomer operations teamsCustomer experience teamsSales teams and consultants Brilliantly organised, entertaining, educational. I feel I can apply a lot of what was learnt to improve my customer excellence with clients and staff. Jessica Sawbridge, RSD Travel Prices ABTA members/Partners Early Bird member rate - £269 Standard member rate - £299Early bird rates will expire on 24 April.This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here.*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place. Register now Non-member Early Bird non-member rate - £419 Standard non-member rate - £449Early bird rates will expire on 24 April.This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here. Register now Discounts Book three places and get 50% off the third place.(This discount will be automatically applied when you book online.)If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount. Register now
Brilliantly organised, entertaining, educational. I feel I can apply a lot of what was learnt to improve my customer excellence with clients and staff. Jessica Sawbridge, RSD Travel