Training day

Customer Service Excellence

23 June 2026
9:30 – 16:10
Venue:
ABTA, 30 Park Street, London, SE1 9EQ

Event details

ABTA’s popular one-day training day will provide you with the skills and knowledge to drive business growth and improve brand loyalty by providing consistently excellent customer service. 

This seminar is specifically tailored for the travel industry. It is suitable for small, medium and large organisations and will look at ways to optimise your customer service strategy, empower your workforce and improve communication across all your channels.

With competition between travel companies increasingly fierce, a reputation for excellent customer service can sway the customer’s decision in your favour. Consumer expectations for excellent customer service are constantly evolving, preferred channels of communication are changing rapidly, and the impact of innovation and automation can’t be ignored any longer. 

A positive experience, from booking through to after-sales, can generate personal recommendations to friends and family as well as positive reviews online. Whereas unhappy customers and negative reviews can become damaging to any travel company. And with social media providing customers an open platform to call out bad experiences, the stakes for travel businesses are higher than ever.

For new customers, a great experience may be the reason they complete their booking with you rather than a competitor, and just one great experience can turn a customer into a lifelong advocate for your brand.

This essential training day will give you practical guidance on how to consistently offer the best customer experience across all channels. Explore what best-in-class customer service looks like today; understand the typical customer journey and learn how to empower your customer service team to deliver consistently excellent service.

Sessions

  • Trends in customer service
  • The business case for investing in customer service
  • How AI and technology can improve the customer experience
  • Transforming pre-departure communication
  • How to deliver great customer service when things change
  • Customer service for all: accessibility and inclusion
  • Empowering your staff to deliver excellent customer service
  • The impact of on-holiday and post-holiday customer service
  • Using customer service feedback to inform wider strategy.

Speakers

Moderator:

Charles Fachiri
Charles Fachiri,
Senior Customer Information Manager,
ABTA

Charles started his career in travel in 1987 when he worked for Sunmed Holidays, in the overseas operations office in Turkey and upon his return to the UK within the reservations and customer relations departments. He later moved on to work for Cosmos within the same field of customer relations, where he inspected hotels and followed up on complaints in destination. Charles then moved into the cruise sector where he worked for Royal Caribbean Cruise Lines. In 1997 Charles joined ABTA and now is the Senior Customer Information Manager. 

Speakers include:

Richard Baker
Richard Baker,
Chief Commercial Officer,
Inspiretec
Robert Bearne
Robert Bearne,
Customer Service Senior Manager,
Travelzoo
David Dagger
David Dagger,
Director of Communications and Corporate Affairs,
Institute of Customer Service
Kim Daplyn
Kim Daplyn,
Global Director of Guest Relations,
Swan Hellenic
Meera Tharmarajah
Meera Tharmarajah,
Solicitor,
ABTA
Jimmy McLean
Jimmy McLean,
Customer Service Manager,
Wendy Wu Tours
Steve Wilson
Steve Wilson,
Accessibility & Assisted Travel Manager,
Jet2.com & Jet2holidays
Rory Sexton
Rory Sexton,
Founder & Managing Director,
Zest Car Rental
Louise Wade
Louise Wade,
Head of Operations,
CV Villas

Sponsors

Benefits

Benefits of attending

  • Hear real-life industry examples from experienced travel industry customer relation professionals
  • Get guidance on using different channels of communication seamlessly
  • Develop an understanding of your customer and their booking journey
  • Review your workforce development – do your team have the confidence to provide great customer service?
  • Understand the business case for investing in customer service and how it can generate future business
  • Take part in practical group exercises that will help you review and improve your approach, ensuring you deliver standout service at every stage of the customer journey.
  • Network with industry peers and share ideas and best practice

Who should attend?

This training has been designed for those in the travel industry with responsibility for customer service and sales including:

  • Managing Directors
  • Senior Managers
  • Customer operations teams
  • Customer experience teams
  • Sales teams and consultants