If a natural disaster, terror attack, sickness outbreak or other crisis happens tomorrow, are you prepared?
Do you have an effective strategy in place to manage the media and keep key stakeholders up to date?
This one-day event delivers practical guidance from PR professionals, industry peers, journalists and ABTA experts to help you plan and update your crisis communications strategy.
The past few years have shown that a crisis can happen at any point. Whether it’s a fatality, a sickness outbreak, an act of terrorism or a natural disaster, travel organisations of any size can be affected by a crisis, and an immediate response is required.
With social media facilitating the rise of citizen journalism, it is vital to have a clear online presence during a crisis. Attend this event to hear best practice examples for leveraging social media and top tips to manage your online reputation.
This interactive and skills-based seminar provides you with insights and techniques to help you manage your business pre, during and post crisis, and all content is tailored for the travel industry.
- How to manage the media in a crisis
- How to build and maintain good relationships with the media
- Preparing your spokespeople and message development
- Effective use of social media during a crisis
- How does preparing for a crisis work in practice?
- Victoria Bacon, Director of Brand and Business Development, ABTA
- Emma Brennan, Head of Media and PR, ABTA
- Rachel O’Reilly, Head of Communications, Kuoni
- Phil Bloomfield, Managing Partner, Siren Comms
- Richard Scott, Director of Corporate Affairs, Virgin Trains
- Matthew Hampton, Freelance Writer & Editor and former Deputy Travel Editor, The Sun
- Ensure you are fully prepared to communicate with stakeholders and the media if a crisis occurs
- Learn what the media are really looking for from a journalist’s perspective
- Hear best practice advice on how to plan and execute your crisis management response
- Gain new ideas for updating your organisation’s crisis communications strategy
- Understand how ABTA works with Members during a crisis and the role of FCO advice
Travel professionals who are likely to have a role in communicating with the media in a crisis. The seminar is designed for large and small companies, including the following teams:
- Directors, CEOs and senior managers
- Communications, external affairs and PR teams
- Emergency planning and crisis management teams.
ABTA Member/ABTA Partner rate* – £229 plus VAT
Non-Member rate – £349 plus VAT
*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.
Non-Members are welcome to attend ABTA Conferences and Events. For information about becoming a Member click here.
View our booking terms and conditions here.
We’re a team of expert communicators committed to delivering outstanding results for clients across the travel and lifestyle spectrum. We’ll combine creativity, business acumen, technical expertise across all media channels and good old fashioned hard work to ensure you’ll win the marketing game in a fast-moving world. We’re proud to work for some of the most successful and innovative businesses in the industry so to find out how we can help you as well, visit www.sirencomms.com or come to see us for a chat.
For details on how to promote your company via headline sponsorship, branding and exhibition, contact Matt Turton on 020 3693 0194 or firstname.lastname@example.org.
To view our commercial opportunities click here.