Training day

Consumer Law in the Marketing & Selling of Holidays

09 December 2025
09.30 – 16.35
Venue:
ABTA, 30 Park Street, London, SE1 9EQ

Event details

Get up to date on new consumer protection legislation surrounding the marketing and selling of holidays including the recent Digital Markets, Competition and Consumers Act 2024 (the DMCC), ASA’s advertising codes and the CMA’s Green Claims Code.

Industry experts will walk you through new and existing regulations – what the law says, how it applies to the travel industry and examples of compliant and transparent selling and marketing practices. As consumers are more aware of their rights, and brands build consumer confidence through flexible booking policies and enticing deals, it is vital that you understand your obligations around consumer rights and your marketing campaigns. 

Speakers will cover topics including new consumer law enforcement powers,  digital marketing practices, fake reviews and drip pricing, UK advertising rules, the impact of the PTRs on cancellations, refunds, and compensation as well as the Consumer Rights Act. Also included will be a recap on, the Advertising Standards Authority’s BCAP and CAP Codes as well as guidance on greenwashing and green claims in accordance with the Green Claims Code.

Learn about the support and guidance that ABTA can provide. Legal, marketing and policy experts will be available to answer any outstanding questions you have on the day.

Sessions

  • DMCC and new consumer law enforcement powers
  • Fake reviews and drip pricing
  • Consumer protection regulation: package travel regulations and more
  • Post-Brexit changes: navigating consumer law in a new era
  • Ensuring fair terms and conditions: strategies for customer protection
  • Pricing compliance: promotions, sales, and legal boundaries
  • Data privacy, GDPR compliance and AI governance: building trust with customers
  • Understanding the CMAs role in consumer protection
  • Transparent pricing and advertising practices: gaining consumer trust

Speakers

Moderator:

Paula Macfarlane
Paula Macfarlane,
Senior Solicitor,
ABTA

Paula qualified as a solicitor in 2000 at a commercial legal firm and then moved in-house to be an ABTA solicitor, before moving up to senior solicitor. She has over 20 years’ experience in travel law, including package travel, ATOL, consumer law, booking conditions, advertising and websites. She runs ABTA's code of conduct processes and writes the extensive, practical guidance available for Members on compliance with the Code and their legal obligations. In her spare time Paula loves travelling and football and believes that someday soon she'll be able to combine the two and go to a World Cup to support Scotland.

Speakers include:

Farina Azam
Farina Azam,
Partner,
Fox Williams
Jason Freeman
Jason Freeman,
Director, Consumer Law,,
Competition and Markets Authority
Sylvia Rook
Sylvia Rook,
Lead Officer for Fair Trading,
Chartered Trading Standards Institute
Carolyn Wincer
Carolyn Wincer,
Managing Director,
Travelife
Stuart Helmer
Stuart Helmer,
Of Counsel,
CMS Law
Arjun Majumdar
Arjun Majumdar,
Legal Director,
Fox Williams

Benefits

Benefits of attending

  • Receive updates on the latest consumer protection legislation, including marketing and selling of holidays.
  • Gain a comprehensive understanding of the travel industry’s core principles and regulations.
  • Learn compliant selling and marketing practices to ensure adherence to industry regulations.
  • Access advice and guidance for the post-pandemic travel industry, empowering you to navigate challenges effectively.
  • Understand your obligations around consumer rights and marketing campaigns.
  • Discover best practices for digital marketing, UK advertising rules, and the impact of PTRs on cancellations and refunds.
  • Learn about the Green Claims Code and its relevance to greenwashing and sustainable travel.
  • Access support and guidance from legal, marketing, and policy experts to address any specific queries.
  • Network with industry peers and experts, fostering valuable connections within the travel sector.

Who should attend?

This training is open to ABTA Members and the wider travel industry, including professionals from various departments, including:

  • Legal teams
  • Marketing teams
  • Product teams
  • Digital/online teams
  • Customer service teams
  • Sales functions
  • Claims teams