Event details The new UK consumer laws under the Digital Markets, Competition and Consumers Act have introduced significant reforms aimed at enhancing consumer protection and enforcement. ABTA’s comprehensive training day will provide an essential update on the impact of this for the travel industry.You will be guided through the changes including the direct enforcement powers of the CMA, prohibition of drip pricing, prevention of fake reviews and transparency requirements. Attend to ensure you are compliant with ASA regulatory guidance for travel advertising including embedding transparency into pricing and promotions, ensuring claims are fully substantiated and clear and accurate information is provided at every stage of the customer journey.Along with essential regulatory compliance the industry is responding to rapidly evolving consumer expectations around transparency, fairness and reliability.Legal, marketing and policy experts will cover all the updates and be available to answer any outstanding questions you have on the day. Sessions • DMCC and new consumer law enforcement powers• Understanding the new rules on fake reviews and drip pricing• Ensuring fair terms and conditions: strategies for customer protection• Pricing compliance: promotions, sales, and legal boundaries• Understanding the CMAs role in consumer protection• Data privacy, GDPR compliance and AI governance: building trust with customers• Ethical marketing: sustainability and transparency in travel• The Latest ASA guidance for travel advertising• Transparent pricing and advertising practices: gaining consumer trust • The future of consumer protection in travel: innovation and challenges. Speakers Moderator: Paula Macfarlane, Senior Solicitor, ABTA Paula qualified as a solicitor in 2000 at a commercial legal firm and then moved in-house to be an ABTA solicitor, before moving up to senior solicitor. She has over 20 years’ experience in travel law, including package travel, ATOL, consumer law, booking conditions, advertising and websites. She runs ABTA's code of conduct processes and writes the extensive, practical guidance available for Members on compliance with the Code and their legal obligations. In her spare time Paula loves travelling and football and believes that someday soon she'll be able to combine the two and go to a World Cup to support Scotland. Benefits Benefits of attendingReceive updates on the new consumer protection legislation, including marketing and selling of holidaysGain a comprehensive understanding of the travel industry’s core principles and regulationsLearn compliant selling and marketing practices to ensure adherence to industry regulationsUnderstand your obligations around consumer rights and marketing campaignDiscover best practices for digital marketing and UK advertising rules Learn about the Green Claims Code and its relevance to greenwashing and sustainable travelAccess support and guidance from legal, marketing, and policy experts to address any specific queriesNetwork with industry peers and experts, fostering valuable connections within the travel sector Who should attend?This training is open to ABTA Members and the wider travel industry, including professionals from various departments, including:Legal teamsMarketing teamsProduct teamsDigital/online teamsCustomer service teamsSales functionsClaims teams Very insightful content, easy to open a conversation and or ask questions to the speakers. Alessandra Pierleoni, MSC Cruises Excellent seminar as always - thank you. Lucy Schofield, TUI UK Limited The course gave some good insight into customer marketing law, regs and case studies. Some sessions made a lot of sense with regards to my brand and how we can proceed carefully and comply with the law. Diksha Walia, Emirates Holidays Prices ABTA members and Partners Early Bird member rate - £269 Standard member rate - £299Early bird rates will expire on 16 October. This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here.*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place Register now Non-member Early Bird member rate - £419 Standard member rate - £449Early bird rates will expire on 16 October. This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here. Register now Discounts Book three places and get 50% off the third place.(This discount will be automatically applied when you book online.)If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount. Register now
Very insightful content, easy to open a conversation and or ask questions to the speakers. Alessandra Pierleoni, MSC Cruises
The course gave some good insight into customer marketing law, regs and case studies. Some sessions made a lot of sense with regards to my brand and how we can proceed carefully and comply with the law. Diksha Walia, Emirates Holidays
