Training day

Consumer Law in the Marketing and Selling of Holidays

    22 November 2023
  • Venue:
    ABTA, 30 Park Street, London, SE1 9EQ
  • View agenda
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Event details

ABTA's popular training day has been updated to include the latest consumer protection legislation relevant to the travel industry. This comprehensive event will guide you through existing regulations, demonstrate compliant selling and marketing practices, and provide advice for the advertising and marketing of holidays. 

About the event

ABTA’s popular training day returns, updated to include guidance on the latest consumer protection legislation surrounding the marketing and selling of holidays, including the ASA’s advertising codes and the CMA’s Green Claims Code.

Industry experts will walk you through existing regulations – what the law says, how it applies to the travel industry and examples of compliant and transparent selling and marketing practices.

As consumers are more aware of their rights, and brands build consumer confidence through flexible booking policies and enticing deals, it is vital that you understand your obligations around consumer rights and your marketing campaigns.

Speakers will cover topics including digital marketing practices, UK advertising rules, the impact of the PTRs on cancellations, refunds, and compensation as well as the Consumer Rights Act. Also included will be a recap on the Advertising Standards Authority’s BCAP and CAP Codes as well as guidance on greenwashing and green claims in accordance with the Green Claims Code.

Learn about the support and guidance that ABTA can provide. Legal, marketing and policy experts will be available to answer any outstanding questions you have on the day.


  • Consumer protection regulation: package travel regulations and more
  • Post-Brexit changes: navigating consumer law in a new era
  • Ensuring fair terms and conditions: strategies for customer protection
  • Pricing compliance: promotions, sales, and legal boundaries
  • Ethical marketing: sustainability and transparency in travel
  • Data privacy and GDPR compliance: building trust with customers
  • Understanding the CMAs role in consumer protection
  • Latest ASA guidance for travel advertising.


  • Moderator: Paula Macfarlane, Senior Solicitor, ABTA

Paula qualified as a solicitor in 2000 at a commercial legal firm and then moved in-house to be an ABTA solicitor, before moving up to senior solicitor. She has over 20 years’ experience in travel law, including package travel, ATOL, consumer law, booking conditions, advertising and websites. She runs ABTA's code of conduct processes and writes the extensive, practical guidance available for Members on compliance with the Code and their legal obligations. In her spare time Paula loves travelling and football and believes that someday soon she'll be able to combine the two and go to a World Cup to support Scotland.

  • Mark Smith, Partner, Purdy Smith
  • Meera Tharmarajah, Solicitor, ABTA
  • Sylvia Rook, Lead Officer for Fair Trading, Chartered Trading Standards Institute 

Benefits of attending

  • Gain a comprehensive understanding of the travel industry's core principles and regulations.
  • Receive updates on the latest consumer protection legislation, including marketing and selling of holidays.
  • Learn compliant selling and marketing practices to ensure adherence to industry regulations.
  • Access advice and guidance for the travel industry, empowering you to navigate challenges effectively.
  • Understand your obligations around consumer rights and marketing campaigns.
  • Discover best practices for digital marketing, UK advertising rules, and the impact of PTRs on cancellations and refunds.
  • Learn about the Green Claims Code and its relevance to greenwashing and sustainable travel.
  • Access support and guidance from legal, marketing, and policy experts to address any specific queries.
  • Network with industry peers and experts, fostering valuable connections within the travel sector.
  • Enhance your skill set and expertise, enabling you to deliver exceptional customer service and contribute to your organisation’s success in the travel industry.

Who should attend?

ABTA Members and the wider travel industry including:

  • Legal teams
  • Marketing teams
  • Product teams
  • Digital/online teams
  • Customer service teams
  • Sales functions
  • Claims teams.


ABTA Member/ABTA Partner* rate – £259 plus VAT 
Non-Member rate – £399 plus VAT 

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. 

View our booking terms and conditions here.


  • Book three places and get 50% off the third place.
    (This discount will be automatically applied when you book online.)
  • If you are looking to book for a larger group please contact for a bespoke discount.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend. For information about becoming a Member click here.


Event partner

Purdy Smith is a boutique commercial law firm based in London that offers a wide range of legal services to clients in the travel industry.  Our areas of expertise include advertising, consumer, intellectual property and data privacy law as well as the regulations relating to package travel.  We have a history of acting for household name clients, including some of the world's most famous travel brands, and are adept at coordinating legal advice from other jurisdictions whenever needed.  Clients keep coming back to us because we combine offering cost effective, business-focused advice with a friendly and down-to-earth approach.

For information on sponsorship opportunities please contact Sara Dolan on 07766 517 611 or email

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"This has been a fantastic insightful day and I've learnt a lot."
Andy Knight
Ski Safari