Training day

Consumer Law in the Marketing and Selling of Holidays

    24 November 2022
  • Venue:
    Science Gallery London
  • Location:
    King’s College London, Great Maze Pond, London, SE1 9GU
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past event

Event details

ABTA’s popular training day returns in person, updated to include guidance on the latest consumer protection legislation surrounding the marketing and selling of holidays including the ASA’s advertising codes and the CMA’s Green Claims Code.

About the event

ABTA’s one-day event will walk you through existing regulations – what the law says, how it applies to the travel industry and examples of compliant selling and marketing practices, as well as advice for a post-pandemic industry.

COVID-19 has put consumers’ rights more in the spotlight than ever before. As we look forward beyond the pandemic, and brands build consumer confidence through flexible booking policies and enticing deals, it is vital that you understand your obligations around consumer rights and your marketing campaigns. 

Speakers will cover topics including digital marketing practices, UK advertising rules, the impact of the PTRs on cancellations, refunds and compensation as well as the Consumer Rights Act. Also included will be a recap on, the Advertising Standards Authority’s BCAP and CAP Codes as well as guidance on greenwashing and green claims in accordance with the Green Claims Code.

Learn about the support and guidance that ABTA can provide. Legal, marketing and policy experts will be available to answer any outstanding questions you have on the day.


  • UK's advertising rules, the BCAP and CAP Codes
  • Greenwashing and the Green Claims Code 
  • Recap on consumer protection regulation
  • Latest changes to consumer law impacting travel
  • Focus on flexible booking policies
  • Pricing – the legal perspective 
  • Fair terms and conditions


  • Rob Don, Assistant Director, Competition and Markets Authority (CMA)
  • Moderator: Mark Smith, Founder and CEO, Purdy Smith 
  • Paula Macfarlane, Senior Solicitor, ABTA
  • Carolyn Wincer, Managing Director, Travelife

Who should attend?

ABTA Members and the wider travel industry including:

  • Legal teams
  • Marketing teams
  • Product teams
  • Digital/online teams
  • Customer service teams
  • Sales functions
  • Claims teams.


ABTA Member/ABTA Partner* rate – £235 plus VAT 
Non-Member rate – £355 plus VAT 

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. 

View our booking terms and conditions here.


  • Book three places and get 50% off the third place.
    (This discount will be automatically applied when you book online.)
  • If you are looking to book for a larger group please contact for a bespoke discount.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend. For information about becoming a Member click here.


Event partner

Purdy Smith logo

Purdy Smith is a boutique commercial law firm based in London that offers a wide range of legal services to clients in the travel industry.  Our areas of expertise include advertising, consumer, intellectual property and data privacy law as well as the regulations relating to package travel.  We have a history of acting for household name clients, including some of the world's most famous travel brands, and are adept at coordinating legal advice from other jurisdictions whenever needed.  Clients keep coming back to us because we combine offering cost effective, business-focused advice with a friendly and down-to-earth approach.


For information on sponsorship opportunities please contact Matt Turton on 07766 517 611 or email

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"This has been a fantastic insightful day and I've learnt a lot."
Andy Knight
Ski Safari
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