Upcoming events and training

ABTA offers a varied and high-quality events programme, designed to keep the travel industry up to date on business-critical issues, with practical guidance and training. Reduced rates are available for ABTA members and Partners, non Members are welcome to attend.

We are pleased to offer a range of event formats, which include training days and seminars and conferences.


A Complete Guide to Google Analytics 4 (GA4) for Travel

Specifically designed for the travel industry, ABTA’s Google Analytics 4 (GA4) training day is designed to enable marketers to gain a sound understanding of what’s new and get the most out of GA4 to improve marketing campaigns, capture data and measure campaign success.

Introduction to Travel

This new training day will provide an essential introduction to, or refresher on, the key areas affecting travel businesses including the PTR's, health, safety, trends and sustainability.

Complaints Handling Training for Travel

ABTA’s popular Complaints Handling Training for Travel will give you the crucial skills to help you deal with complaints effectively, including written and verbal complaint handling techniques.

Cybersecurity Training for Travel

Participate in ABTA's cybersecurity training day tailored for professionals in the travel industry. Acquire essential insights into cybersecurity protocols, compliance strategies, and effective data protection practices.

Developing and Retaining Talent in Travel

This unique conference will bring together those educating and those employing staff to debate the future of talent in the travel industry.

Attend to gain insight into the latest developments and trends in education, recruitment and retainment of staff in the sector.

SEO and Content Optimisation

Stay up to date with the latest developments in search engine optimisation (SEO) and online content strategies for travel businesses of all sizes.
28 - 29

Travel Finance Conference

ABTA's annual Travel Finance Conference provides a complete update on all the finance issues facing companies in the travel industry.

Travel VAT Training

ABTA’s popular one-day training course offers practical guidance on VAT in travel and a comprehensive update on all travel VAT changes post-Brexit.

Get the latest updates and practical guidance from travel tax specialists.