Bolstering your Travel Business During the Coronavirus Crisis

    27 May 2020
  • Venue:
    ABTA Webinar
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Event details

This webinar is available to view on demand.

ABTA Members and Partners
can access this free of charge on the Member zone.
Non Members can purchase the recording for £99 plus VAT. Click here to purchase.

ABTA’s weekly webinars are delivered in collaboration with trusted ABTA Partners and offer business support and advice to travel businesses during this crucial time.

About this webinar

The webinar will provide a whistle stop guide to bolstering your business during the Coronavirus crisis. In partnership with Elman Wall and Summit Advisory, hear helpful guidance and inspiration on the proactive steps you can take to improve your travel business during this uncertain period. Use this time to make positive changes, build value within your business and ready yourself for the recovery period. 

Join this 90 minute webinar and hear from travel experts as they walk you through a virtual ‘health check’ of key departments including finance, operations, customer, marketing and products. What are your KPIs in each area? Understand what good practice looks like and how to achieve it using accessible low cost solutions.

Get first-hand insights from other travel owners on the opportunities and challenges going forward. 

Designed for travel business owners, managing directors and senior directors, submit your questions ahead of, or live during the webinar, to be answered in dedicated Q&A sessions.


  • Opportunities during this time – what can you be doing to get ready for the recovery?
  • Results of Summit Advisory’s recent survey into travel business owners’ expectations going forward
  • Guidance on how to conduct health checks of key business areas; management accounts, operations, customers, market positioning & marketing, people and products
  • Interview with ABTA Member owners on what they see as the key opportunities, challenges, and future strategies for travel businesses  


This webinar will be moderated by ABTA.


  • Deborah Potts, Director, Summit Advisory 
  • Jonathan Wall, Managing Director, Elman Wall Travel Accountants 
  • Chris Simpson, Director, Digital Marketing, more2
  • Gaby Marcon-Clarke, Senior Researcher, Summit Advisory
  • Steve Eccles, Managing Director, Vintage Travel
  • Sam Clark, Founder, Experience Travel Group
  • Jeanne Lally, Managing Director, Travel Bureau



Elman Wall is the UK’s leading independent firm of travel accountants with a clear mission to exceed expectations by delivering a truly ‘irresistible’ service to entrepreneurial travel businesses, their owners and shareholders. From niche tour operators to leisure and business travel agents and accommodation only specialists, over 170 travel businesses have selected Elman Wall as their accountancy partner and all benefit from up to date industry expertise, a tailor made approach, proactive advice, ‘open door’ policy and dedication to delivering tangible benefits to our clients. With travel, there is more to know and, crucially, more to get right…or wrong. This is why we have made it our business to understand the travel industry with one thing in mind…so we can add real value to an organisation. Our in-house specialist travel business advisory arm, Summit Advisory, is dedicated to supporting travel business owners grow, sell or acquire other travel businesses. Expertise matters. Numbers count. But our ethos is to go far beyond the numbers.


more2 have spent 17 years working with ecommerce, travel and retail businesses. We are marketing scientists, who use data and technology to truly understand your customer economics and marketing channel performance. Then we help you direct your investment to activity that is really working, and help you execute across online and offline channels. Our leadership team are all ex clientside marketing heads so we’re grounded in the realities of daily trading. Our experience of building profitable and sustainable success for our clients is founded on a forensic focus on your customers, costs and incremental results. 


Summit Advisory helps travel business owners grow, acquire or sell their business. As an independent, specialist boutique advisory firm, you and your project benefit from our tailor-made, discreet service and total commitment to your success. Our approach is clear, collaborative and consultative. Our aim is to demystify the world of corporate finance, not to complicate it. Founding directors, Jonathan Wall and Deborah Potts, combine years of travel industry accounting expertise with ‘hands on’ travel entrepreneurship. Our extensive buyer network extends to both UK and international trade buyers, in addition to extensive private equity contacts. Furthermore, Summit’s multilingual team is fully cognisant of the complexities and challenges of the travel industry, a key consideration when it comes to M&A in this sector. As a sister firm to Elman Wall Travel Accountants,  we have access, as required, by in-house Tax, Audit, TOMs and Personal Wealth specialists. Please contact us for a confidential, complimentary consultation. 


Webinar partner

Traditional enterprise software is clunky, expensive and not focused on how you can wow your customers with the ultimate service and experience. At Freshworks, we believe that you deserve better- providing customer-for-life software that’s modern, mobile and affordable- enabling you to deliver wow moments to customers all over the world. We work with industry leaders to streamline customer conversations, automate repetitive work and save time- ensuring that teams can collaborate to deliver world class customer engagement.


ABTA Members and Partners* - Free of charge.

Non-Members - £99 plus VAT.

Our booking terms and conditions can be viewed here. 

*Must have a current ABTA Member/Partner number.

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