Apprenticeships in the Travel Industry – London

    29 January 2020
  • Venue:
    De Vere West One
  • Location:
    9-10 Portland Place, Marylebone, London, W1B 1PR
  • View on Google Maps
  • View agenda
  • Book online

Event details

ABTA’s one-day seminar takes a practical look at how travel companies can effectively design and deliver successful apprenticeship programmes, big or small. With practical guidance tailored for the travel industry, learn about future funding for apprenticeships, potential changes to the levy and the impact of Brexit and the new Tourism Sector Deal.


  • Apprenticeship funding and the future of the Apprenticeship Levy
  • Skills funding update and assessing funding options for SMEs 
  • Qualifications, evidencing progress and going through an end point assessment 
  • Non-travel apprenticeships in areas such as digital skills, leadership and management 
  • Achieving the 20% off the job training requirement and choosing your training delivery mechanisms 
  • Practicalities of higher and degree level apprenticeships
  • Retraining and developing existing staff through internal apprenticeships
  • Recruitment strategies to find the right apprentice and improving retention


  • Moderator: Vicki Wolf, Education Manager, ABTA and Member, The Travel Skills & Quality Board 
  • Sandra Kelly, UK Skills and Policy Director, People 1st
  • Carole Hodgson, Apprenticeship Delivery Manager, Hays Travel 
  • Albie Liddiard, Apprenticeships and Skills Manager, Virgin Atlantic
  • Nathalie Hinds, Manager, Degree Apprenticeship Programmes, University of Surrey
  • Celeste Jones, Academic Manager CMDA and Head of Tourism, Hospitality & Event Management, University of Hertfordshire
  • Alison Carpenter, Director of Corporate Travel – England and Wales, Traveleads
  • Julia Assock, Head of People Development, People & Culture, Dnata
  • Megan Skelson, Apprentice, Reed & Mackay
  • Confirmed representative, Education and Skills Funding Agency
  • Annette Allmark, Head of Apprenticeships, BCS, The Chartered Institute for IT
  • Ben White, Apprentice, Baxter Hoare
  • Karen Hewitt, Chair, Aviation Industry Skills Board, and Apprenticeship Manager, British Airways
  • Alex Barker, Account Manager, Damar Training

Further speakers to be announced shortly 

Benefits of attending

  • Keep on top of policy and legislation and be prepared for future changes 
  • Hear from both levy paying and non levy paying organisations
  • Learn how integrating apprenticeships can add value to your business
  • Hear real-life examples from current and past apprentices 
  • Understand how the End Point Assessment works and how to choose your EPA organisation
  • Participate in a panel discussion about different types of training provisions
  • Network with peers and hear how other companies are meeting the challenges

Who should attend?

This event is relevant to all those working in travel, tourism and aviation who have responsibility for apprenticeships, including:

  • Directors and senior managers
  • HR managers and directors
  • Training and development managers
  • Marketing and communications teams.

Event prices

ABTA Member/ABTA Partner* rate – £235 plus VAT 
Non-Member rate – £355 plus VAT 

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. ABTA Members and Partners can request an invoice.

View our booking terms and conditions here.


  • Book three places and get 50% off the third place.
    (This discount will be automatically applied when you book online.)
  • If you are looking to book for a larger group please contact for a bespoke discount.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend. For information about becoming a Member click here.

Event sponsorship

Headline sponsor

Damar Training is a leading apprenticeship provider, currently working with over 1,500 apprentices at 350+ employers. In most cases, our apprentices are working in office or customer-facing environments. In addition to the travel consultant apprenticeship, we offer apprenticeships in areas including customer service, administration, management, law and accountancy. Our objective is simple  to help our partner employers become more successful by improving the skills and productivity of their people. Damar is proud to have been involved with the travel consultant apprenticeship from the outset and has been delivering it since its 2016 launch.


For details on how to promote your company at this event, contact Matt Turton on 020 3693 0194 or 
To view our commercial opportunities brochure click here.


I want more information about this event

Contact us for more information about this event.


"A wide variety of speakers, balanced with extremely informative panels. Provided the opportunity to network with other industry colleagues, share experiences and learn great ideas."
Natalie Turner
Midcounties Cooperative Travel
Very useful practically and strategically. Some extremely interesting discussions were had on the future of talent in the industry.
S Rameakishen
Middlesex University
"Really interesting and relevant content with engaging speakers from a variety of companies and institutions."
Shirley Payne
Inside Asia Tours
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