Apprenticeships in the Travel Industry – London

past event

Event details

This practical one-day seminar looks at how the travel industry can invest in apprenticeships to future-proof workforces in companies, big or small.

With levy payments now well underway and apprenticeships funding available for all companies including SMEs, now is the perfect time for travel companies to establish, grow or develop their apprenticeship programmes.

Attend this event to get to grips with the practicalities of delivering apprenticeships including understanding funding, choosing a training provider, meeting the 20% off-the-job training requirement and attracting and retaining the best talent.

Hear about how to invest in upskilling your current staff with the development of higher, degree and leadership schemes and take the opportunity to hear from existing and past apprentices themselves about the benefits and challenges of apprentice programmes.

Don’t miss this opportunity to hear, and get answers, from the Skills Funding Agency, a range of training providers and large and small travel companies. With end point assessors now appointed also hear about how to engage with them and how to monitor your apprentice’s progress to ensure they are ready for assessment.


  • Practicalities of setting up and developing your apprenticeship programme: qualifications, assessment and evidencing progress
  • Assessing funding options for SMEs
  • Navigating the Digital Apprenticeship Service, apprenticeships for workers on seasonal contracts and transferring apprenticeship service funds
  • Achieving the 20% off-the-job training requirement 
  • Training delivery mechanisms – in-house, the use of training providers, purchasing specialist services
  • Marketing your apprenticeship to get the best candidate and how to retain them
  • Engaging with end point assessment organisations
  • Retraining and developing existing staff through internal apprenticeships
  • Practicalities of higher level and degree apprenticeships


  • Moderator: Vicki Wolf, Education Partnerships Manager, ABTA and Member, Travel Apprenticeships Board
  • Annette Kinsella, Service Engagement Manager, Digital Apprenticeship Service, Education and Skills Funding Agency
  • Philip Edmeades, Apprenticeship Standards Quality and Assessment, Education and Skills Funding Agency
  • Annette Allmark, Head of Apprenticeships, BCS – The Chartered Institute for IT 
  • Ben Bouldin, Associate Vice President and MD, UK and Ireland, Royal Caribbean International
  • Andy Smyth, Early Talent & Apprenticeships Manager, TUI UK & Ireland
  • Carole Hodgson, Apprenticeships Delivery Manager, Hays Travel
  • Angie Lemkes, Performance and Apprenticeships Manager, Virgin Atlantic Airways Ltd and Virgin Holidays
  • Hema Odedra, Destination Manager – Caribbean & World Wide, Virgin Holidays
  • Asha Arora, People and Culture Advisor – Retail, STA Travel
  • Sue Outhwaite, Employer Services, City & Guilds
  • Alex Barker, Account Manager, Damar Training
  • Daniel Pearce, CEO, TTG Media
  • Sandra Kelly, Director – UK Skills and Policy, People 1st
  • Kerrie Stephens, Apprentice, Clarity
  • Andrew McKenna, Managing Director, Book in Style
  • Chinara Rustamova, Policy Advisor, Education and Skills, Federation of Small Businesses

Benefits of attending

  • Listen to government guidance on seasonal contract apprenticeships and transferring apprenticeship service funds
  • Consider how to add value for your business through integrating apprenticeships
  • Get the latest updates about policy and legislation changes impacting apprenticeships
  • Hear real-life industry examples from employers who are running apprenticeship programmes

Who should attend?

This event is relevant to all those working in travel, tourism and aviation who have responsibility for apprenticeships, including:

  • Directors and senior managers
  • HR managers and directors
  • Training and development managers
  • Marketing and communications teams.

Event prices

ABTA Member/ABTA Partner* rate – £229 plus VAT 
Non-Member rate – £349 plus VAT 

Group booking discounts
Book three places and get 50% off the third place.
Book five places and get the fifth place free.
(This discount will be automatically applied when you book online).

​*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend ABTA Conferences and Events. For information about becoming a Member click here.

View our booking terms and conditions here.

Event sponsorship



Damar Training is a leading apprenticeship provider, currently working with over 1,500 apprentices at 350+ employers. In most cases, our apprentices are working in office or customer-facing environments. In addition to the travel consultant apprenticeship, we offer apprenticeships in areas including customer service, administration, management, law and accountancy. Our objective is simple - to help our partner employers become more successful by improving the skills and productivity of their people. Damar is proud to have been involved with the travel consultant apprenticeship from the outset and has been delivering it since its 2016 launch.


Media partner

Celebrating four years as an independent business in 2017, TTG Media is the most trusted and authoritative travel trade media company in the UK & Ireland, continuing to build on an innovative portfolio of events, website and magazines including TTG, ttgluxury and Routes News.

Highlights in 2017 include the second TTG Top 50 Travel Agencies programme, which culminated in a ceremony in Birmingham in March, the first ever TTG Travel Pride event, following the TTG LGBT conference in London on July 3rd, and the growing series of events in luxury travel, including the new Luxury Travel Week. The Lyceum Theatre in London’s West End once again became the setting for the TTG Travel Awards in September. The company has forged a strong reputation for helping to develop the best young people in the travel industry through its 30 Under 30 scheme, now entering its sixth year, its mentoring scheme and its TTG Tomorrow’s Travel Leaders conference – which this year took place at World Travel Market London for the first time. continues to be the home for many of the breaking news stories of the travel industry, while the business remains underpinned by the weekly TTG, 64 years after the publication of the first edition of the Travel Trade Gazette


For details on how to promote your company via headline sponsorship, branding and exhibition, contact Matt Turton on 020 3693 0194 or 

To view our commercial opportunities click here.

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"A wide variety of speakers, balanced with extremely informative panels. Provided the opportunity to network with other industry colleagues, share experiences and learn great ideas."
Natalie Turner
Midcounties Cooperative Travel


Media partner