Seminar

Advanced Social Media in Travel – London

Event details

Registration for this event is now full. Please email events@abta.co.uk to be added to the waiting list.

Many travel organisations use basic social media but how can you use it more effectively to set yourself apart from your competitors?

ABTA’s advanced level social media seminar is for those who have completed our Social Media in Travel course, or those who have a good understanding of social media platforms.

A number of social channels will be covered in-depth with a strong focus on Facebook, LinkedIn, Twitter and Instagram. Hear industry examples on how these channels are used and how to make them work for you.

You will learn the importance of having a social media strategy for your customers and your employees. There will be discussion on how valuable social influencers can be to your brand and you will learn how to choose the right influencer to connect with your target audience.

Want guidance on your marketing strategy and enhancing your brand?

Attend ABTA's new training day Essential Guide to Travel Marketing the day before, 19 September 2018. We are pleased to offer a 20% discount on each event if you register for both. Please email events@abta.co.uk to get your 20% discount code, before you register online.

Sessions

  • Working with social influencers and co-creating campaigns
  • Building engaging content that gets results
  • Understanding paid and organic content
  • Audience targeting and the benefits of segmenting
  • How to use LinkedIn, Instagram and Twitter most effectively
  • Aligning your social strategy with the overall marketing plan

Speakers

  • Moderator: Kath Ludlow, Managing Director, Four Engage
  • Megan Butler, Planning Director, Four Engage 
  • Mark Opie, Senior Insights Analyst, Four Engage
  • Emily Jones, Content Executive, Four Engage
  • Debbie Hindle, Managing Director, Four Travel
  • Graham Turner, Social Media Manager, Caravan and Motorhome Club
  • Nathan Misailidis, Online Marketing Specialist, MSC Cruises

Benefits of attending

  • Receive advanced and in-depth guidance on making the most of your social media channels
  • Understand the benefits to your brand of working with social influencers
  • Take away key tips on how to use Facebook, LinkedIn, Instagram and Twitter and learn the benefits of using them
  • Hear from social media experts as well as travel industry organisations on best practices for social media

Who should attend?

This seminar is for travel agents, tour operators and the wider travel industry including:

Marketing and product teams
Digital marketing and social media teams
Directors and senior managers from small business.

Event prices

ABTA Member/ABTA Partner* rate – £229 plus VAT 

Non-Member rate – £349 plus VAT 

​*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend ABTA Conferences and Events. For information about becoming a Member click here.

View our booking terms and conditions here.

Event sponsorship

Event partner

Four Engage is a data-led insights and campaigns marketing agency which sits within the Four Communications Group.

Four Engage’s proprietary methodology - Mapper360™ - uses licensed open source digital and social data to deliver robust realtime insights and identify and classify high-value audiences. It uncovers actionable insights to inform marcoms strategy and media planning and targeting – all of which enables us and our clients to deliver effective brand identities, strategies, content and campaigns with measurability built in from the start. Mapper360™ provides the insights needed to inform campaign and content strategy (including tone of voice, channel strategy, media and channel planning) and set strategic, insight informed recommendations on where to focus efforts to achieve best results.

For details on how to promote your company via headline sponsorship, branding and exhibition, contact Matt Turton on 020 3693 0194 or mturton@abta.co.uk. 

To view our commercial opportunities brochure click here.

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