Advanced Social Media Training in Travel

Early bird rates will expire on 8 May. 

ABTA’s advanced level social media training has been designed for those working in travel who already have a good understanding of social media platforms and want to enhance their social media strategy.

From researching destinations and booking directly on social media to live-sharing holiday experiences, social media has become a fundamental part of travelling. The travel industry has been quick to pick up on the incredible sales potential this brings, with frontrunners using unique and innovative ways to encourage customer engagement, content and bookings on social media platforms.

Attend this advanced training to hear fresh approaches to inspire and revamp your current social media strategy in order to stay ahead of your competitors. Develop a further understanding of how to build, maintain and engage an audience on social media.  

Ensure you can effectively tailor your content to fit the purpose of each platform. Maximise ROI and make sure you are utilising your data to target the right people.

Take an in-depth look at how social fits into your travel customer’s booking journey. Engaging customers whilst they are looking for a holiday should play an important part in your social strategy, as should maintaining that conversation post-booking to encourage customers to share their experiences on social.

Learn how to effectively communicate with customers post-holiday and respond to reviews on the right channels to motivate customers to re-book and recommend your trips to other travelers.

Attend this practical training day to discover how valuable social influencers and content creators can be to your brand. Learn how to choose the right travel influencer to connect with your target audience.

Benefits of attending

• Receive advanced and in-depth guidance on optimising your social media presence and making the most of your social media channels
• Discover how to engage with social media trends within travel
• Learn how to effectively measure the results of your social media campaigns
• Master advanced skills including ROI tracking, working with Facebook algorithms and gathering social insights
• Listen to social media experts as well as travel industry organisations on social media best practice
• Learn how to leverage AI to optimise your social media strategy
• Get an understanding of how different age groups engage with brands across social media – including Gen Z, Millennials and the older market.
• Network and discuss common challenges with industry peers and social media experts.

Who should attend? 

This seminar is for travel agents, tour operators and the wider travel industry including:

• Marketing and product teams 

• Digital marketing and social media teams 

• Directors and senior managers from small businesses