Advanced Social Media Training for Travel

Early bird rates will expire on 8 November. 

From researching destinations and booking directly on social media to live-sharing our holiday experiences, social media has become a fundamental part of travelling for many of us, and certainly for the younger generations. The travel industry has been quick to pick up on the incredible sales potential this brings, with frontrunners using unique and innovative ways to encourage customer engagement, content and bookings on social media platforms.

Attend this advanced training to hear fresh approaches to inspire and revamp your current social media strategy in order to stay ahead of your competitors. Develop a further understanding of how to build, maintain and engage an audience on social media.  

Ensure you can effectively tailor your content to fit the purpose of each platform. Maximise ROI and make sure you are utilising your data to target the right people.

Take an in-depth look at how social fits into your travel customer’s booking journey. Engaging customers whilst they are looking for a holiday should play an important part in your social strategy, as should maintaining that conversation post-booking to encourage customers to share their experiences on social.

Learn how to effectively communicate with customers post-holiday and respond to reviews on the right channels to motivate customers to re-book and recommend your trips to other travellers.

Attend this practical training day to discover how valuable social influencers and content creators can be to your brand. Learn how to choose the right travel influencer to connect with your target audience. 

• The social media landscape in 2025 and beyond, and what this means for your business 
• The most effective ways of managing your online presence
• How to budget for social media
• How to work with influencers and set up a strategy relevant for your business 
• B2B and B2C travel industry case studies 
• Building social media into your content marketing strategies including User Generated Content (UGC)
• Using different platforms to their full potential including Instagram, TikTok and Pinterest.

Moderator: Shelly Beresford, Joint Head of Brand and Marketing, ABTA 

As Head of Brand and Marketing, Shelly leads ABTA’s marketing activities, including B2B and B2C advertising and campaigns, social media, publications, website, research and all things brand related. Joining ABTA in 2011, she previously worked in the sport and leisure industry, and has over 20 years’ experience working with high profile brands. Shelly works as part of a job share.

• Debbie Benjamin, Travel Vertical Client Solutions, Tiktok
• Carys Rush, Client Solutions Manager, Travel Partnerships, Meta

Previous speakers include: 

Laura Stephen, Joint Head of Brand and Marketing, ABTA 
Debbie Benjamin, Travel Vertical Client Solutions, TikTok
Carys Rush, Client Solutions Manager, Meta 
Abbie Lewis, Senior Content Manager, Hotelplan
Lucy Robertson, Head of Marketing, Seenconnects 
Ollie Kilshaw, Creative Director, Trending Travel 
Ajesh Patel, Industry Manager, Travel, Google 
Nick Hewat, Sales Director, Pinterest 
Andy Headington, CEO, Adido 

Additional speakers will include representatives from different platforms, travel industry and social media experts.

• Receive advanced and in-depth guidance on optimising your social media presence and making the most of your social media channels 
• Discover how to engage with social media trends within travel
• Learn how to effectively measure the results of your social media campaigns 
• Master advanced skills including ROI tracking, working with Facebook algorithms and gathering social insights 
• Listen to social media experts as well as travel industry organisations on social media best practice
• Network and discuss common challenges with industry peers and social media experts.

This seminar is for travel agents, tour operators and the wider travel industry including:
•    Marketing and product teams 
•    Digital marketing and social media teams 
•    Directors and senior managers from small businesses 

ABTA member/Partners:
Early Bird member rate - £249
Standard member rate - £279

Non-members:
Early Bird non-member rate - £389
Standard non-member rate - £419

Early bird rates will expire on 8 November. 

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. 

View our booking terms and conditions here.

Discounts

• Book three places and get 50% off the third place.
  ^{(This discount will be automatically applied when you book online.)}
• If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend. For information about becoming a Member click here.

Event partner 

Ditch the travel marketing jungle!  Llama's herd of travel marketing veterans (ex-CMOs) guide you with 140+ years of experience.  We craft tailored strategies & solutions to make your business soar.  Partner with Llama, let's conquer new travel peaks!

For information on how to promote your company at this event, please contact Sara Dolan on 07766 517 611 or email sdolan@abta.co.uk.