Advanced Digital Marketing for Travel

The digital marketing landscape is constantly evolving with more user-centric and technology driven SEO, the increased use of AI and social media platforms changing in popularity.  Attending this practical training day will provide you with vital insights to keep up with market trends, create engaging content and measure the results.

Tailored specifically for the travel industry and providing an overview of all aspects of digital marketing including social media and email marketing. The expert trainer will provide you with a solid understanding of how to get the most out of the various platforms, utilise their algorithms and create effective content for your audience.

As the use of generative AI and its capabilities continue to grow, you will learn how to take advantage of the opportunities this brings and get an understanding of the different tools available to create engaging image and video content.

Sessions will include in-depth explorations of SEO and PPC trends and how you can stay ahead of algorithm changes, the latest developments in Google Ads and how you can use GA4 to create valuable insights and improve reporting.

Get an update on your data protection obligations and how you can use your data to maximise the impact of your email marketing.

You will receive the latest industry insights, trends, technological developments and predictions for 2025 to benefit your digital marketing strategy whatever the size of your team and budget.

•    Current trends in travel digital marketing
•    Knowing your customers journey and understanding how they engage with you
•    Creating captivating content for different platforms
•    Understanding your data protection obligations
•    Enhancing marketing results with generative AI through effective image and video content 
•    SEO trends and predicting future algorithms 
•    PPC strategies and maximising budget efficiency 
•    Measuring and reporting on the impact of digital marketing, from identifying crucial metrics to practical guidance on Google Analytics 4.

Moderator: Shelly Beresford, Head of Brand and Marketing, ABTA 

As Head of Brand and Marketing, Shelly leads ABTA’s marketing activities, including B2B and B2C advertising and campaigns, social media, publications, website, research and all things brand related. Joining ABTA in 2011, she previously worked in the sport and leisure industry, and has over 20 years’ experience working with high profile brands. Shelly works as part of a job share.

• Andy Headington, CEO, Adido
• Ajesh Patel, Industry Manager - Travel, Google 
• Jess Pitman, Head of Brand and Marketing, Discover Adventure
• Carl Ellis, Brand Partnership Manager, Travel, Tiktok
• Ola Quadrio, Head of Travel, Client Solutions, Tiktok

•    Acquire advanced skills in strategic digital media campaign planning and execution
•    Boost your content visibility, ensure your content reflects your messaging and engage with social media trends
•    Get tips on budget efficiency and the latest developments in paid media
•    Gain insight into the different AI tools available for content creation
•    Hear practical insights into GA4 features and how to identify key performance indicators
•    Get tips on measuring and reporting data metrics
•    Stay updated with the latest industry insights, trends, and predictions, positioning yourself for success in 2025.

This training day is ideal for travel marketers and digital professionals with an understanding of the different marketing channels and who are looking for practical guidance around SEO, PPC and content marketing, including:

•    SEO and content specialists
•    Marketing managers, directors and team leaders
•    Digital marketing and social media teams
•    Content marketing teams
•    Directors and senior managers from small businesses 

ABTA members/Partners:
Early bird member rate - £249
Standard member rate  £279

Non-members: 
Early bird non-member rate - £389
Standard non-member rate - £419

Early bird rates will expire on 13 September.

Discounts

Book three places and get 50% off the third place.
^{(This discount will be automatically applied when you book online.)}

If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount.

Please note discounts cannot be combined.

Other information

Non-Members are welcome to attend. For information about becoming a Member click here.

View our booking terms and conditions here.

Make payment by credit or debit card. UK VAT will be applied. ABTA Members can also request an invoice.

^{*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.}

Event partner

Adido are experts in the travel and tourism sector having worked with travel brands since 2003. The Adido team continually research all the latest news and information about travel & digital marketing to ensure our clients keep at the forefront of the industry. We're committed to inspiring commercially-focused companies to evolve their digital experiences, and to achieve more from their marketing spend. We challenge briefs, explore alternatives and offer candid advice; all with the aim of advancing digital performance for our clients. We look for the ‘why’ and establish the ‘so what’ when assessing performance. We push to deliver efficiencies, delivering sustainable profitable growth and proving value. We obsess over meaningful commercial metrics and are not sidetracked by vanity KPIs. We embrace technology and always objectively use data to inform decision making. This ensures our digital platforms and digital marketing campaigns achieve success. We hypothesise, test, learn and evolve in order to be proactive and progressive. By combining skills across design, development, digital marketing and analytics our team offers an informed, collaborative and honest approach to digital solutions, and thrive on partnerships with clients.

For information on how to promote your company at this event, please contact Sara Dolan on 07766 517 611 or email sdolan@abta.co.uk.