Advanced Digital Marketing for Travel

Travel marketing is constantly evolving.  Every day there are new ways to engage, connect and influence via new channels, opportunities and tactics.  Ensure you know which platforms to utilise and how to make the most of your digital presence.

Attend this comprehensive training day to gain an understanding of how travellers consume content and what makes them take action.  Take this opportunity to discover the latest approaches to getting your digital strategy right and learn how to measure your campaign’s success.

Explore different channels including email marketing, get up to date with Google features and make sure you are making the most of Google Analytics 4.

Hear presentations from Adido and travel industry representatives to gain competitive edge, focus your efforts, understand what strategies get the best results and get up to speed with the latest industry insights, trends and predictions for 2024.

The day has been designed with all budgets in mind and you will be able to bring your questions to the expert speakers and discuss common challenges with your industry peers.

• Intricacies of customer journeys and how to craft a comprehensive digital marketing strategy.
• Digital strategies exploring practical creative implementations, leveraging AI technology in your campaigns.
• Essentials of measuring the impact of digital marketing, from identifying crucial metrics to practical guidance on Google Analytics 4.
• Synergy between SEO and PPC, avoiding silos, and leveraging PPC to support broader marketing efforts.
• Eye-catching email content, boosting open rates, and keeping your audience engaged.
• Industry case studies on streamlining data for enhanced results and multichannel content marketing
• Panel discussions on navigating ethical dilemmas in AI, uncovering cross-disciplinary insights and 2024 digital marketing predictions, discussing industry trends to watch. 

Moderator: Andy Headington, CEO, Adido

Andy helped set up Adido as an award-winning digital agency in Dorset in 2003. He spent the first few years primarily learning SEO from scratch and has since gone on to help develop an amazing digital marketing team working with some brilliant designers & developers at Adido HQ.

As CEO of Adido, Andy has a vast knowledge of all areas of digital marketing and is a regular blogger, contributor and presenter on all areas of digital. His most specific areas of expertise and interest are search marketing, travel marketing and future innovations in the digital world.

Andy has presented at numerous leading industry events including several ABTA events, The British Travel & Tourism Show, TTG Luxury, Travolution Summit and the Visitors Attraction Conference. He has also presented at industry events such as SES, SASCon, UK Search Awards, SMX, UK Search Awards and Digital Gaggle as well as hundreds of business groups across the UK. He has also been asked to comment on digital trends for the likes of Econsultancy, Sky News, The FT, The Guardian, Virgin and The Internet Marketing Podcast.

• Carl Ellis, Brand Partnership Manager – Travel, TikTok
• Ola Quadrio, Client Success – Industry Lead for Travel, TikTok

Additional speakers will be announced shortly including travel industry representatives. 

• Acquire advanced skills in strategic digital media planning and execution
• Learn how to boost your content visibility through effective keyword research and engagement strategies
• Gain expertise in leveraging paid media for impactful campaigns
• Master the art of measuring and rewarding the right data metrics
• Stay updated with the latest industry insights, trends, and predictions, positioning yourself for success in 2024.

This training day is ideal for travel marketers and digital professionals with an understanding of the different marketing channels and who are looking for practical guidance around SEO, PPC and content marketing, including:

• SEO and content specialists
• Marketing managers, directors and team leaders
• Digital marketing and social media teams
• Content marketing teams
• Directors and senior managers from small businesses.

ABTA Member/ABTA Partner* rate – £259 plus VAT 
Non-Member rate – £399 plus VAT 

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. 

View our booking terms and conditions here.

Discounts

• Book three places and get 50% off the third place.
  ^{(This discount will be automatically applied when you book online.)}
• If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend. For information about becoming a Member click here.

Event partner 

Adido are experts in the travel and tourism sector having worked with travel brands since 2003. The Adido team continually research all the latest news and information about travel & digital marketing to ensure our clients keep at the forefront of the industry. We're committed to inspiring commercially-focused companies to evolve their digital experiences, and to achieve more from their marketing spend. We challenge briefs, explore alternatives and offer candid advice; all with the aim of advancing digital performance for our clients. We look for the ‘why’ and establish the ‘so what’ when assessing performance. We push to deliver efficiencies, delivering sustainable profitable growth and proving value. We obsess over meaningful commercial metrics and are not sidetracked by vanity KPIs. We embrace technology and always objectively use data to inform decision making. This ensures our digital platforms and digital marketing campaigns achieve success. We hypothesise, test, learn and evolve in order to be proactive and progressive. By combining skills across design, development, digital marketing and analytics our team offers an informed, collaborative and honest approach to digital solutions, and thrive on partnerships with clients.

For information on sponsorship opportunities please contact Sara Dolan on 07766 517 611 or email sdolan@abta.co.uk.