Advanced Digital Marketing for Travel

Andy oversees Sagacity’s data protection and compliance as well as aiding and advising clients how to navigate the UK Data protection regimes and process data compliantly. With 30+ years in data, he also chairs DMA’s DUA taskforce and sits on the DMA Governance and DPN boards.

Carys currently serves as a Client Solutions Manager at Meta, where she is responsible for a book of business filled with Global Travel advertisers. Prior to this role, she held various Paid Social and Comms Planning positions at MediaCom & Manning Gottlieb OMD where she was instrumental in driving growth and innovation for clients

As Principal Client Partner at Tripadvisor, Carl Ellis has over 15 years of experience across both agency and client-side roles. He previously led brand and performance campaigns for travel clients during his three years at TikTok and has led sales, business development, and marketing for leading travel brands including easyJet, Booking.com, British Airways, TUI, and Hilton.  

Jamie is a performance-focussed Campaign Strategist & Marketing Innovator with over 10 years’ experience driving brand growth and scaling products loved by consumers in the travel, outdoor, and FMCG sectors. His extensive portfolio includes campaign strategy and execution for premium apparel brands like Le Chameau and Schöffel, and the global travel brand, Trafalgar.

Jamie’s expertise in integrated marketing campaigns comes from a passion for authentic, relevant brand experiences.

Now the Head of Campaigns & Marketing for Trafalgar, Jamie employs a results-driven approach to develop industry-leading campaigns that amplify the brand's presence across both guided travel prospects and loyal enthusiasts.

Jamie’s expertise spans consumer behaviour analysis, content ecosystems, and innovative marketing strategies across digital channels, CRM, PR and local activations. He is an advocate for creative storytelling and using cutting-edge tools to ensure continued success for brands in an ever-evolving landscape.

Andy helped set up Adido as an award-winning digital agency in Dorset in 2003. He spent the first few years primarily learning SEO from scratch and has since gone on to help develop an amazing digital marketing team working with some brilliant designers & developers at Adido HQ.

As CEO of Adido, Andy has a vast knowledge of all areas of digital marketing and is a regular blogger, contributor and presenter on all areas of digital. His most specific areas of expertise and interest are search marketing, travel marketing and future innovations in the digital world.

Andy has presented at numerous leading industry events including several ABTA events, The British Travel & Tourism Show, TTG Luxury, Travolution Summit and the Visitors Attraction Conference. He has also presented at industry events such as SES, SASCon, UK Search Awards, SMX, UK Search Awards and Digital Gaggle as well as hundreds of business groups across the UK. He has also been asked to comment on digital trends for the likes of Econsultancy, Sky News, The FT, The Guardian, Virgin and The Internet Marketing Podcast.

Joining Hotelplan UK back in 2019 as Content Manager, Abbie now leads the content team, including social media, content production, web content and SEO optimisation. Previously working in cruise, hospitality and luxury leather goods sector, Abbie has 10+ years worth of B2C marketing experience across the full marketing mix. Now, Abbie's passion and specialism is in the development, production and art direction of multi-channel content – understanding different audiences and channels and the nuances of content required between them.

Tony has over 20 years’ experience in Marketing, spanning the Data, Tech and Digital sectors. He has held senior roles within enterprise and start-up environments and is passionate about developing partnerships and innovative strategies which deliver positive outcomes.

Ajesh Patel is an Industry Manager in Travel at Google, responsible for a portfolio of the UK's largest Flight and Tour Operators. With over 11 years of experience in the digital advertising industry, he has partnered with a number of sophisticated clients across various sectors, including travel, retail and finance transforming their marketing strategy.

James Skellington leads Strategic New Business at Force24, where he helps travel brands leverage marketing automation to convert browsing intent into bookings. With deep expertise in retargeting, email deliverability, and designing streamlined, scalable customer journeys, James empowers teams to launch high-impact campaigns quickly. Passionate about solving real-world travel marketing challenges, he's spoken at industry events across UK.