Event details The digital marketing landscape is constantly evolving, with user-centric and technology driven SEO and GEO, personalised content and the increased use of AI in content creation. Key trends including the rise of video content, storytelling and immersive technologies are being used to provide a more personal marketing strategy to engage with customers.It's more important than ever that travel marketers are ahead of the curve. Designed for those wanting to increase their expertise in digital marketing, this advanced level, practical training will provide you with the insights and skills to keep up to date with market trends, create engaging content and measure ROI. Ideal for teams of all sizes and budgets you will benefit from case studies, practical sessions and industry updates.Tailored specifically for the travel industry and providing an overview of all aspects of digital marketing including social media and email marketing. The expert trainer will provide you with a solid understanding of how to get the most from your platforms, utilise their algorithms and create effective content for your audience. As the use of generative AI and its capabilities continue to grow, you will learn which AI tools are available for content creation and how to use them whilst remaining compliant with data protection regulation. Sessions will include in-depth explorations of SEO, GEO and PPC trends and how you can stay ahead of algorithm changes, the latest developments in Google Ads and how you can use GA4 to create valuable insights and improve reporting. Ensure you are up to date on your data protection obligations and how you can use your data to maximise the impact of your email marketing.Leave with a firm understanding of the latest industry insights, trends, technological developments and predictions for 2026/2027, taking away top tips to develop your digital marketing strategy. Sessions Understanding your audience, how they engage with you and knowing your customers journeyCreating compelling content to adapt across different channelsPlatform performance strategies for driving conversionsData protection update including using data to improve marketing ROICreating eye-catching content and ensuring emails are openedGuidance and tips on effectively using generative AI for image and video contentStaying ahead of evolving algorithms, SEO and GEO trends Running paid campaigns and setting and measuring KPI’sLeveraging the latest developments in Google Ads and PPC strategiesPractical insights into GA4 and establishing effective digital metrics. Speakers Moderator: Andy Headington, CEO, Adido Andy helped set up Adido as an award-winning digital agency in Dorset in 2003. He spent the first few years primarily learning SEO from scratch and has since gone on to help develop an amazing digital marketing team working with some brilliant designers & developers at Adido HQ.As CEO of Adido, Andy has a vast knowledge of all areas of digital marketing and is a regular blogger, contributor and presenter on all areas of digital. His most specific areas of expertise and interest are search marketing, travel marketing and future innovations in the digital world.Andy has presented at numerous leading industry events including several ABTA events, The British Travel & Tourism Show, TTG Luxury, Travolution Summit and the Visitors Attraction Conference. He has also presented at industry events such as SES, SASCon, UK Search Awards, SMX, UK Search Awards and Digital Gaggle as well as hundreds of business groups across the UK. He has also been asked to comment on digital trends for the likes of Econsultancy, Sky News, The FT, The Guardian, Virgin and The Internet Marketing Podcast. Speakers include: Carl Ellis, Principal Client Partner, Tripadvisor Carl Ellis As Principal Client Partner at Tripadvisor, Carl Ellis has over 15 years of experience across both agency and client-side roles. He previously led brand and performance campaigns for travel clients during his three years at TikTok and has led sales, business development, and marketing for leading travel brands including easyJet, Booking.com, British Airways, TUI, and Hilton. Lucy O'Donoghue, Client Solutions Manager, Meta Lucy O'Donoghue Lucy is a Client Solutions Manager at Meta, where she has spent the past four years helping businesses grow through creative, data-driven advertising. She has partnered with clients across a variety of industries and now specialises in the travel sector, focusing on Online Travel Agencies and packages. With a background in Business Management, she combines strategic insight and product expertise to help brands navigate today’s evolving digital landscape. Abbie Lewis, Head of Content, Inghams & Santa's Lapland Yanina Vidal, Industry Manager, Travel, Google Yanina Vidal Yanina is an Industry Manager in Google’s London office, where she partners with leading UK travel brands to build future-ready, AI-driven media strategies. Originally from Argentina and living in London since 2017, Yanina loves simplifying complex ideas, creative brainstorming, and building strong, value-focused partnerships. Beyond digital strategy, she's an avid student of astrology, a dedicated mother, and a firm believer in the power of curiosity and integrity in leadership. Merson Lewis, Senior Client Partner, Reddit Sponsor Event partner Benefits Benefits of attendingMeet with peers in the travel industry and get up to date on the ever-changing digital market landscape in the travel industryBoost your content visibility, ensure your content reflects your messaging and engage with social media trendsGet tips on budget efficiency and the latest developments in paid mediaGain insight into the different AI tools available for content creation and how to use them effectively Hear practical insights into GA4 features, how to identify key performance indicators and improve reportingGet tips on measuring and reporting data metricsStay updated with the latest industry insights, trends, and predictions, positioning yourself for success in 2027. Who should attend?This training day is ideal for travel marketers and digital professionals with an understanding of the different marketing channels and who are looking for practical guidance around SEO, GEO, PPC and content marketing, including:SEO and content specialists Marketing managers, directors and team leaders Digital marketing and social media teams Content marketing teams Directors and senior managers from small businesses. Really enjoyed the event. Content was detailed but accessible. Plenty of opportunities to ask questions and interact. Andy is brilliant. Kate Bryan, Data Driven Legal It was very well organised and super informational. Nothing too overwhelming or underwhelming Emma Salvesen, PelorusX Ltd Always plenty of take aways and practical advice. Jess pitman, Discover Adventure Prices ABTA members/Partners Early Bird member rate - £269 Standard member rate - £299Early bird rates will expire on 21 August.This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here.*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place. Register now Non-members Early Bird non-member rate - £419Standard non-member rate - £449Early bird rates will expire on 21 August.This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here. Register now Discounts Book three places and get 50% off the third place.(This discount will be automatically applied when you book online.)If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount. Register now
Really enjoyed the event. Content was detailed but accessible. Plenty of opportunities to ask questions and interact. Andy is brilliant. Kate Bryan, Data Driven Legal
It was very well organised and super informational. Nothing too overwhelming or underwhelming Emma Salvesen, PelorusX Ltd
