Where should you go in 2025?!

Each year, we look into destinations that aren’t always front of mind when booking holidays – in fact, it's one of our favourite things to do! 

We know just how exciting holidays are, and where you go is equally as important! In some of our recent research, we confirmed that 68% of people want to take an overseas holiday in 2025 to relax and spend time with family and friends – and that people are open to exploring somewhere they've never been before. 

With this in mind, let us inspire you for 2025!  

Our Destinations to Watch 2025 report offers ideas and inspiration to explore lesser-known places or get a new take on a familiar one. We've published each destination below for you, highlighting just some of the amazing things you can do there!

We know that people are increasingly seeking out experiences from their holidays – including the great local food and wine, the rich culture, or sporting activities, like cycling or hiking. Holidaymakers are looking to dig a little deeper into their destination to discover a more authentic experience, this is reflected in many of this year’s destination choices. 

When you’ve made your choice or want to find out more about where you are thinking of going, be sure to book with an ABTA member travel company! 
 
The destinations are selected by ABTA experts, reflecting customers’ sentiment and trends we’re seeing in the market, rather than being a simple selection of the ‘most popular’ or most visited locations.