ABTA Is a Superbrand - It's Official!
Date published: 28 February 2008ABTA - The Travel Association has today been named as a "Business Superbrand" in a poll of leading business brands.
From the thousands of business brands initially considered, ABTA demonstrated quality, reliability and distinction thus making it onto the final list.
Commenting on ABTA's achievement, Chief Executive, Mark Tanzer, said:
"The ABTA brand passed the quality, reliability and distinction categories, laid down by the judges, with flying colours. This is fantastic news and reinforces our commitment to make ABTA - The Travel Association the most respected association in our industry. Travel touches the lives of everyone, and consumer confidence in the ABTA brand has been built over many years of quality service from ABTA Members. In the rapidly changing world of travel it is great to have ABTA as the recognised benchmark for quality and reliability."
28 February 2008
For further information
Sean Tipton, Communications Officer, tel: 020 7307 1902/1900 Mobile: 07801339526.
Frances Tuke, Public Relations Manager, tel: 020 7307 1903/1900, Mobile: 07850 712325
David Marshall, Head of Policy and Communications, tel: 020 7307 1912, Mobile: 07894 073010.
Out of Hours: Contact the Duty Press Officer via pager: 07659 190987
E-mail
www.abta.com
Notes to editors
The Business Superbrands Selection process involved independent researchers compiling a list of the UK's leading Business to Business brands. From the thousands of brands initially considered, a list of approximately 1,100 brands is forwarded to the Business Superbrands Council for their consideration.
ABTA was founded in 1950 and currently has nearly 1,500 members with 6,000 outlets. Members include travel agents, tour operators and support services right across the spectrum from small family-owned businesses to the largest tour operators.
ABTA is the largest travel association in the UK and its members provide 90% of the foreign package holidays in the UK as well as selling millions of independent travel arrangements.
As part of its comprehensive package of services to members, ABTA, as a non-party political organisation, also provides an effective voice to represent the interests of its Members to government and key opinion formers at the highest levels. In the UK, these include, government ministers, constituency MPs, Select Committee members, senior civil servants and members of the political opposition parties in both Westminster and the devolved administrations in Wales, Scotland and Northern Ireland.
In Europe, ABTA is forming close ties with members of the European Parliament, the European Commission and staff within the Director Generals' Secretariats. ABTA works in partnership with ECTAA (the European grouping of travel agents and tour operators' associations) to lobby on interests relevant to its Members.
