Webinar

ABTA Webinar: Consumer Sentiment and Holiday Habits

    04 November 2020
    10:30-12:00
  • Venue:
    Zoom Webinar
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Event details

This webinar is available to view on demand.

ABTA Members and Partners
can access this free of charge on the Member zone.
Non Members can purchase the recording for £99 plus VAT. Click here to purchase.

ABTA’s weekly webinars are delivered in collaboration with trusted ABTA Partners and offer business support and advice to travel businesses during this crucial time.

About this webinar

Join ABTA’s third consumer sentiment webinar, updated to include insights from ABTA’s Holiday Habits research and practical advice around marketing and communication strategies. 

Get a first look at the results of ABTA’s Holiday Habits research, revealing the recent demand for travel, people’s attitudes towards holiday planning and booking going forward, and the impact of the coronavirus crisis on consumer habits.

Take a look at the most recent consumer booking data, what this means and how you can use these insights to adapt your marketing and communications to the new needs of your consumers.

Hear expert views on consumer sentiment in an ever-changing world and how you can adapt your marketing and communications strategies accordingly, including digital marketing campaigns and agile messaging.
 
Get your pre-submitted and live questions answered during dedicated Q&A time.

Topics

  • Results from ABTA’s Holiday Habits research
  • The latest customer booking data insights 
  • Adapting your marketing message to meet holidaymakers’ new needs and expectations 
  • Practical marketing steps to take during this time

Speakers

This webinar will be moderated by ABTA

  • Emma Brennan, Head of Media and PR, ABTA
  • Mal Barritt, CEO, Traveltek
  • Amy Skelding, Senior Partner, Brighter Group, a Finn Partners Company
  • Komal Helyer, VP, Marketing, Pure360
  • Natalie El-Khoury, Strategic Account Director, MintTwist 

 

Contributors

Founded in 2001 we are a UK based email and website Marketing Automation provider.  We help travel companies recover, re-engage, and inspire consumers at the moments that matter. Our unique combination of best of breed technology and our email maturity model allows us to work with travel marketers to take them on a journey of improving results through implementing cutting edge strategic campaigns. We work with over 1000 brands including Blue Bay Travel, Park Holidays, Lake District Hotels and Visit Blackpool.

 

Brighter Group, a FINN Partners company works across every segment of the travel and tourism sector. From inbound to outbound tourism, aviation to hospitality, car rental and trade associations, to ferry and cruise lines and from travel technology to travel insurance there is no area that Brighter hasn't undertaken a successful PR, digital and marketing campaign for a client. Made up of a team of dynamic experts, Brighter Group has been awarded Best PR Agency three years in a row and Best Representation Agency in 2019 & 2020 at the Travel Marketing Awards as well as Best PR Company & Best Representation Company in TTG’s Awards and Best Digital Influencer Campaign and Best Tourism Marketing Agency at the ITTAs not to mention Best Digital Campaign at the Corp Comms awards. Brighter’s ethos is to work dynamically and inclusively as an extension of a client’s team to create compelling campaigns, win awards, generate inspiring coverage to ultimately gain market share and impact the bottom line.

 

For nearly 20 years, Traveltek has been the industry leader in providing cutting-edge technology to the travel industry. Traveltek's platform was the first technology solution to offer truly dynamic travel packages as well as the industry's first all-inclusive, fully dynamic cruise booking solution. Traveltek provides travel companies of all sizes with B2B, B2C, B2B2C solutions that are unparalleled in the industry in both designs, technological innovation, and efficiency.

Traveltek's bespoke platform has been integrated within a robust and varied portfolio of clients including online travel agencies, tour operators, wholesalers, large multi-product retail travel sellers, and leading cruise lines throughout the world. With more than 200 API connections to travel suppliers, Traveltek offers clients the opportunity to access a wide range of travel products including flights, hotels, cruise packages, and ancillary services. Our focus on localization allows partners the ability to sell globally in multiple languages and currencies, taking advantage of the global marketplace available via the world wide web. With unlimited expansion goals, Traveltek is rapidly growing throughout the Americas as well as Asia Pacific, the Middle East, and new markets throughout Europe.

In every region throughout the world, Traveltek has partnered with leading companies within the travel industry creating solutions that reduce costs, increase efficiency, reduce booking time, and ultimately lead to exponential revenue growth.
 

Webinar partner

 

Traditional enterprise software is clunky, expensive and not focused on how you can wow your customers with the ultimate service and experience. At Freshworks, we believe that you deserve better- providing customer-for-life software that’s modern, mobile and affordable- enabling you to deliver wow moments to customers all over the world. We work with industry leaders to streamline customer conversations, automate repetitive work and save time- ensuring that teams can collaborate to deliver world class customer engagement.

Prices

ABTA Members and Partners* - Free of charge.

Non-Members - £99 plus VAT.

Our booking terms and conditions can be viewed here. 

*Must have a current ABTA Member/Partner number.

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