ABTA MOST RECOGNISED WITH THE PUBLIC
Date published: 06 October 2008An Ipsos MORI survey has found that ABTA is still the most recognised brand amongst UK travel industry associations. 74 per cent of the members of the public questioned recognised the ABTA brand, higher than ATOL [Air Travel Organisers Licence] at 65 per cent IATA [International Air Transport Association ] 35 per cent AITO [Association of Independent Tour Operators] 26 per cent and TTA [Travel Trust Association] 15 per cent.
Justin Fleming ABTA President said “ I am very proud that ABTA is so well recognised by our customers. It is a tribute to over 50 years of leading the travel industry and providing the highest levels of expertise and service. We will continue to ensure that ABTA grows in stature making it the travel essential, both for our members and the great British travelling public.”
ABTA commissioned Ipsos MORI to conduct the 2008 British Holiday Survey. Ipsos MORI interviewed 702 respondents, by telephone using a Random Digit Dial method, between 2 and 14 September 2008. All respondents had to either have been on or booked an overseas holiday during the last 12 months to qualify to take part. Data has been weighed on gender, age, social class and region to reflect the GB population as a whole.
Where results do not add up to 100%, this is due to multiple response answers, computer rounding or the exclusion of don’t know/not stated answers.
For further information
Sean Tipton, Communications Officer, tel: 020 7307 1902/1900 Mob: 07801 339526
Frances Tuke, Public Relations Manager, tel: 020 7307 1903/1900 Mob: 07850 712325
Casia Zajac, Head of Communications, tel: 020 7307 1987 Mob: 0791 2248904
Out of Hours: Contact the Duty Press Officer via pager: 07659 190987
E-mail: press@abta.co.uk
Web: www.abta.com
Notes to editors
ABTA was founded in 1950 and currently has over 1,400 members with 6,000 outlets. Members include travel agents, tour operators and support services right across the spectrum from small family-owned businesses to the largest tour operators.
ABTA is the largest travel association in the UK and its members provide 90% of the foreign package holidays in the UK as well as selling millions of independent travel arrangements.
