ABTA LAUNCHES MEDIA CAMPAIGN
Date published: 06 October 2008“Book with Confidence” is the clear message of a nationwide media campaign which will kick off with adverts in The Telegraph Travel section from October 4th. A further ad will appear in the main part of The Telegraph on Tuesday the 7th followed by a series of advertorials in regional dailies commencing week of the 13th October.
The aim of the campaign is to reinforce the confidence and expertise gained by booking with an ABTA Member.
Mark Tanzer, ABTA Chief Executive said “The strength of the ABTA brand is widely recognised by consumers as a sign of trust and confidence. We hope that by emphasising this we will send a strong message of support to our members and an equally clear signal to consumers that expertise is at hand to advise them on all their travel needs.”
For further information
Sean Tipton, Communications Officer, tel: 020 7307 1902/1900 Mob: 07801 339526
Frances Tuke, Public Relations Manager, tel: 020 7307 1903/1900 Mob: 07850 712325
Casia Zajac, Head of Communications, tel: 020 7307 1987 Mob: 0791 2248904
Out of Hours: Contact the Duty Press Officer via pager: 07659 190987
E-mail: press@abta.co.uk
Web: www.abta.com
Notes to editors
ABTA was founded in 1950 and currently has over 1,400 members with 6,000 outlets. Members include travel agents, tour operators and support services right across the spectrum from small family-owned businesses to the largest tour operators.
ABTA is the largest travel association in the UK and its members provide 90% of the foreign package holidays in the UK as well as selling millions of independent travel arrangements.
